GSC Donates RM30000 to Autism Community

The cinema also launched sensory-friendly movie screenings

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Cheque presentation. From L-R: Mohd Adli Yahya, Luqman Mohd. Adli, Noordiana Ibrahim, Sharmine Ishak, Jochebed Isaacs, Julian Wong

Golden Screen Cinemas (GSC) recently held a cheque presentation ceremony for its “Loving Autism” campaign, concluding its efforts to raise funds through the screening of two autism-themed films, The Reason I Jump and The Specials earlier in April this year. Both films were screened as part of GSC’s social responsibility initiative to raise awareness for autism spectrum disorder (ASD), with RM1 going from each ticket sold to a donation pool. As part of this effort, GSC raised and donated a total of RM30000 for the campaign.

The cheque was presented by Sharmine Ishak, GSC’s Public Relations and Branding Manager to Julian Wong, Chairman of The National Autism Society of Malaysia (NASOM); Jochebed Isaacs, Director of Early Autism Project (EAP) and The Hope Project (THP); and Mohd. Adli Yahya, Founder of Autism Café Project (ACP). Each of the organisations received a cheque worth RM10,000 in support of their projects and cause.

GSC as a safe space for the neurodivergent community

In addition to the cheque presentation, GSC also launched its sensory-friendly movie screenings – a new accessibility that will be introduced to selected cinemas. Hosted every second Sunday of the month from July 2022, these sensory-friendly movie screenings are designed for neurodivergent audiences with features including a lowered audio volume and dimmed lights throughout the screening. Sensory-friendly screenings also provide a quiet room for use, if need be, and staff are trained to assist audiences who need extra care during these screenings.

GSC’s sensory-friendly screenings are presently complimentary and available at GSC 3 Damansara only, however, more locations will be available in due course. Interested organisations and communities supporting autism and other neurodivergent conditions may book a sensory-friendly screening online via the GSC website.

GSC Donates RM30000 to Autism Community
The launch ceremony for the sensory-friendly screenings included a wonderful performance of Count on Me (Bruno Mars) and Paprika (Kenshi Yonezu) by the NASOM choir group

To further support the autism community, GSC also organised a special charity bazaar on the 17th of July 2022 at the Pitstop, Concourse Floor in Tropicana Gardens Mall. The Loving Autism bazaar, which ran from 11 am to 5 pm, offered a myriad of merchandise, products, foodstuffs, and other handmade goodies by children and young adults from NASOM, THP, and ACP. Mallgoers had the chance to browse and purchase the works of autistic artists such as Amira Daniea (Daniea’s Art) and Luqman Hakim.

More information about GSC’s “Loving Autism” campaign is available on GSC’s website at www.gsc.com.my and on social media.