In conjunction with Malaysia Day, MILO held its first-ever, largest-ever Surf Skate Championship at Putrajaya Challenge Park during the course of the weekend, along with a two-day Family Fun Fair. MILO’s consistent commitment to supporting sports and wellbeing through its #MalaysiaBolehBersamaMILO campaign has had a huge impact on Malaysia’s surf and skate industry.
MILO has always been a supporter of sports and wellness, dedicated to maximizing Malaysians’ potential and giving them the drive to advance, try new things, and make new discoveries. By staging its first and biggest Surf Skate Championship in collaboration with Wavvy Hub Surf Skate Club this year, MILO brought together a community of surf skaters. Passionate surf skate competitors from all across the country and the Asia Pacific area attended the two-day competition in great numbers. Up to the final round, participants displayed their distinctive surf skate abilities and tactics while exuding energy and passion.
The Surf Skate Championship had a total prize pool worth over RM40,000, divided into four categories: Men’s and Women’s Open (Cup), Men’s and Women’s Open (Plate), Men’s and Women’s Open (Cup), Kids, and Special Categories. The grand prize winners, Muhamad Nor Afiq Haikal and Faye Tan from Malaysia, of the Men’s and Women’s Open (Cup) category walked away with RM3,000 cash prize each and other sponsor merchandise such as one year of free entry to Wavvy Hub, one ticket to a 3D2N Surf Perhentian, one complete set of YOW Performance Board, an RM500 Rip Curl Cash Voucher, and a one-year ambassador contract with Chillax (Cariuma) with two pairs of Cariuma.
While champions of the Men’s and Women’s Open (Plate) Sorrawit Jinyong from Thailand and Cmylia Lai from Malaysia brought home RM400 worth of Rip Curl cash vouchers and other sponsor prizes. Meanwhile, the champion of the Kids Category, Mohd Irfan Naufal bin Kasa from Malaysia, walked home with a complete set of YOW Board, 3 months FREE Park Entry to Wavvy Hub, and a RM 200 Rip Curl Voucher. The winners of the Special Categories, including Best Flow, Best Newcomer, and Best Wipeout, Sorrawit Jinyong from Thailand, Kimi Lim from Malaysia, and Strala from Singapore each received YOW Surf Wheels, YOW Surf Deck, and a Safety Helmet, respectively.
According to Ng Su Yen, Business Executive Officer of MILO, Nestlé (Malaysia) Berhad, “We at MILO feel that learning via sports is an important step for children during early growth. Surf skate, badminton, football, or any other grassroots sport fosters skills, tenacity, and self-assurance, which eventually convert into values like responsibility, communication, and teamwork. We appreciate all of the tremendous assistance from the surf skate community, partners, sponsors and attendees who have made this event a huge success. Reflecting on MILO’s journey in Malaysia, the ‘Malaysia Boleh’ slogan was first coined in 1992 in support of the 1993 SEA Games. This slogan still resonates strongly today as a symbol of our unity as Malaysians, and I hope this motivates us to continuously strive for excellence and leave a mark in history. Jom #MalaysiaBolehBersamaMILO.”
Along with the Surf Skate Championship, MILO and their sponsors organized a ton of entertaining engagement activities, raffles, and public performances. In addition to offering limited-edition “MILO Specials” and culinary menus based around MILO, other businesses that were present at the MILO Malaysia Day Fun Fair included Nestlé Harvest Gourmet, Nestlé Ice Cream, LlaoLlao, and Tealive.
The renowned MILO Goodness Truck also attended the occasion, bringing with it its immersive 360-degree experience for the general public to experience the making of MILO on a completely new level. In addition, MILO trucks were seen at the scene handing out free MILO cups.
The two-day event received such an enthusiastic response from the public that MILO remains positive and committed to organising many more sports and wellness events in the near future for the youth and sports community. This is a move by the brand to continuously empower the nation to stay active and pursue their passions.