Grab Spreads #TechUntukSemua Effort to Support Local Durian Farmers and Sellers

Not even the restrictions of movement could stop the durian season from flourishing

Grab x Durian promotional poster

Grab has recently launched #TechUntukSemua to empower smaller businesses to benefit from the digital economy and is once again focusing on the many local durian sellers. This will not only ensure that Malaysians will be able to get their durian fix but local durian merchants and farmers will be able to continue to spread the joy of durian as well.

Hassan Alsagoff, Country Marketing Head of Grab Malaysia, shares, “At Grab, we always strive to support the countless small and traditional businesses that make Malaysia truly unique. Our GrabDurian initiative has been an annual affair to help durian farmers and sellers who look forward to the short window of durian season as their busiest period. With the pandemic exerting additional pressure on the industry, we wanted to support these businesses by helping them become part of the digital economy while sustaining their businesses via new sales avenues. As Malaysia continues her fight during these challenging times, we hope to assist all communities to thrive with our consumers’ support.”

Grab Spreads #TechUntukSemua Effort to Support Local Durian Farmers and Sellers
A Grab merchant, Cheng Hin 88 durian store

Cheah Kim Wai, the merchant of DurianManSS2, sees a change in selling as their regulars ordered via phone and WhatsApp. “Thankfully, our sales have been improving after joining Grab as our online delivery platform and we have had some positive responses from our customers who have picks up their orders themselves or have it delivered to their homes,” he added.

Grab Spreads #TechUntukSemua Effort to Support Local Durian Farmers and Sellers
Rizky Durian’s stall overflowing with Durians

Romi Hidayat Zainintawa of Rizky Durian highlighted the oversupply issue after experiencing a decline in order from their customers that are also selling durians themselves as MCO restricts travel and dining in. “After joining Grab, my customers are able to order my durians from the comfort of their homes. By going online, we’ve also expanded our base and are delivering to many new customers too. Some of my customers have even kept ordering again for themselves or for their friends and family because of the convenient delivery!”

Grab also caters to both parties of a fan and less of a fan by ensuring it meets the needs of both for the season. All things durian such as fresh fruits, durian flavoured desserts and pastries are ready for fans and for those who aren’t, one could find its odour fighting solutions to make en-durian this season all that much easier with items such as gloves, mouthwash, air fresheners and more.

Enjoy savings of up to 50% on durian season necessities, from merchants like Durian Man, Lubuk Durian, Purple Monkey, Watsons, Guardian and more.

*For more information on the various promotions in conjunction with the durian season, please click HERE.