MATRADE Aims RM60 Million Export Sales Through eBizLink

The effort intends to boost Malaysia's export growth and increase its competitiveness

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MATRADE, under PEMERKASA, established the initiative to help Malaysian businesses to link with overseas clients (Image courtesy of MATRADE HQ Facebook page)

The Malaysia External Trade Development Corporation (MATRADE) aims to assist 600 Malaysian companies and generate global export sales worth RM60 million through the Electronic Business Linkages (eBizLink) programme.

In a statement dated 21st July, MATRADE explained that more than 40 Global eBusiness Campaigns will be organised under the eBizLink programme for a year, with the first project launched simultaneously in Kuala Lumpur and Beijing, China on 17th June 2021.

The campaign aims to strengthen competitiveness and drive Malaysia’s export growth.

According to the organisation, initial sales has recorded 15.18 million yuan (RM9.87 million) in the first project, with main products including frozen durian, durian ice cream, dried durian, bird’s nest, instant noodles, frozen fried fruit, jam, spices, paste, honey and sauce.

A total of 45 virtual meetings have been arranged between Malaysian companies and buyers from China in the first project.

MATRADE Deputy Chief Executive Officer, Sharimahton Mat Saleh said she was confident that the eBizLink programme would continue to benefit Malaysian businesses.

“Malaysian businesses will be able to explore the worldwide market by utilising e-commerce and various effective hybrid marketing platforms, to weather the obstacles and uncertainties of the COVID-19 pandemic,” she said.

eBizLink is an initiative of the People and Economic Strategic Empowerment Programme (PEMERKASA) that aims to deliver sustainable and cost-effective solutions to SMEs and mid-level businesses so that they may take advantage of new business opportunities in the global market.

MATRADE developed it to help Malaysian businesses reach out to potential clients across borders using online and offline platforms.