Grab Levels the Playing Field for the Deaf With ‘Scan To Order’

Grab continues its partnership with the Malaysia Federation of the Deaf (MFD) to source and train PWD talents for employment opportunities

Grab drives #TechUntukSemua focus to create equal access to income opportunities for Persons With Disabilities (PWDs)

Grab Malaysia launches ‘Scan To Order,’ as part of its ongoing partnership with the Malaysia Federation of the Deaf (MFD) to improve deaf people’s employment and earning opportunities through technology. This endeavour is part of Grab’s ongoing #TechUntukSemua initiative, which aims to use technology as a force for good to enable more people, regardless of their background, to benefit from the digital economy.

Grab first launched the ‘BreakTheSilence’ campaign in collaboration with MFD in 2018, with just over 100 deaf driver-partners onboard. Since then, Grab has increased its focus to improving the overall experience for partners who rely on Grab’s numerous services and also have a range of disabilities. In Malaysia, nearly 1,000 people with disabilities (PWDs) earn their revenue through Grab’s driver, delivery, and merchant partners.

“The PWD community inspires us every day with their tenacity and spirit in overcoming all obstacles. With our friends at MFD and Grab Signatures merchant-partners, we hope to do our part in supporting the community by leveraging technology to challenge the status quo, by removing barriers that were traditionally accepted as the norm. In doing so, we hope to create equal, inclusive opportunities for our community of PWDs to build respectable livelihoods,” said Sean Goh, Managing Director, Grab Malaysia.

“We laud Grab for their effort in creating an equal and inclusive environment for the PWD community in Malaysia to have access to earning opportunities. The #TechUntukSemua drive is an exemplary showcase of leveraging technology to ensure a more inclusive economy among all Malaysians. We are also proud of this long-standing partnership with Grab to ensure that Malaysia’s PWD community is able to have the knowledge, capabilities and opportunities to enter the workforce,” said Mohamad Sazali Shaari, President, Malaysia Federation of the Deaf.

‘Scan To Order’ – Driving Inclusivity Through Technology

With the pandemic impacting consumers’ daily lives, restaurants need to adapt to provide a safe yet convenient experience. Grab’s ‘Scan To Order’ feature aims to support this by providing a contactless dine-in solution that allows patrons to place their orders and pay for their bill – all on their smartphones, in 3 simple steps:

  • Consumers scan the QR code at their table with their phone camera to browse the menu
  • Consumers place the order and pay for it via the Grab app
  • Orders are sent to your merchant’s GrabMerchant app for their kitchen to start preparing

Restaurants will be able to recruit deaf Malaysians for service roles that are normally more difficult for them to excel in, thanks to the addition of the feature. Grab is collaborating with MFD to discover and train deaf individuals to provide them with the required skills to work in the workforce. Following that, they will be paired with and recruited by Grab Signatures merchant partners. 14 deaf people have already been engaged to work at participating Grab Signatures merchant-partners Secret Recipe, KGB, and Kyochon during the first month of the experiment.

Additionally, for the next three months, Grab will provide job coaches to help retailers communicate with their deaf employees, as well as an onboarding kit that includes a manual, a pin for each deaf employee, the QR code, and a window decal.

Here’s what our participating Grab Signatures merchant-partners as well as the inspiring individuals they now employ had to say about the initiative: #TechUntukSemua Video Testimonials

To learn more about Grab’s #TechUntukSemua efforts to drive equal opportunities for Malaysians, please visit: #TechUntukSemua