WCT Malls Management Sdn Bhd, the property investment and management business under WCT Holdings Berhad (WCT Group) unveiled its Warnai Raya festive celebration theme in collaboration with SuriaFM Station and Tourism Malaysia to welcome the 2023 Ramadan and Hari Raya festive season at WCT Malls including Paradigm Mall Johor Bahru.
This partnership aims to promote Malaysia as a top destination for cultural experiences, especially during the Raya festivities. The “Warnai Raya” campaign that is slated for 17 March 2023 to 7 May 2023 features meet and greet sessions with SuriaFM DJs, traditional Malay dances, batik drawing activities, batik fashion show, Ramadan bazaars, Hari Raya festive booths, limited-edition green packet giveaway, as well as Batik premiums redemption.
The collaboration between WCT Malls and SuriaFM aims to provide a platform for local artists to showcase their talents while highlighting Malaysia’s cultural diversity and richness.
In addition, the concourse at Paradigm Mall JB will be transformed into a Batik Factory, complete with wooden kampung structures and floral batik motifs that reflect the country’s rich heritage, culture, and traditions.
Selena Chua, Chief Executive Officer, WCT Malls Management said, “WCT Malls constantly strives to explore innovative and exciting ways to organise events, activities and promotions. As we approach the holy month of Ramadan and Hari Raya Aidilfitri, we are humbled to be collaborating with SuriaFM to support local entertainment and foster a sense of belonging among the community surrounding our malls during this significant festive celebration in Malaysia and globally.
The “Warnai Raya” campaign, in collaboration with a local radio station, will bring people together and create a sense of harmony and unity during the Holy Month of Ramadan and Hari Raya, which are about forgiveness, gratitude, and togetherness.
WCT Malls also works with local communities and organisations to organise events such as Batik exhibitions, Jawi Calligraphy workshops, Malaysia Property Association Wayang Kulit shows, Malaysian Cultural Kampung Batik Painting workshops, Raya bazaars, and workshops to cultivate and celebrate the Malay heritage’s rich and diverse culture.
Dato Dr Mohd Aminuddin bin Mohd Rouse, Chairman of Star Media Group, said, “We are delighted to be partnering with WCT Malls for the “Warnai Raya” campaign. As a media group, we believe in the power of storytelling and we look forward to sharing the stories of our people, culture, and traditions that make the Raya season special. We hope that our collaboration will help to spread festive cheer and encourage more people to join in the celebration.”
Meanwhile, Datuk Mohd Zamri Mat Zain, Deputy Secretary General (Tourism), Ministry of Tourism, Arts & Culture, also expressed his support for the campaign, saying, “The Warnai Raya” campaign not only promotes our cherished heritage to a wider audience but also supports local artists and artisans by providing them with a platform to showcase their talents and sell their unique creations.”
“One of our first collaborations with WCT Malls was last year’s successful Shopping Extravaganza! campaign, which generated RM2.7 million in sales. We are delighted to continue this partnership and we are optimistic that the tourist reward programme will not only incentivise international tourists to spend more, especially in the shopping segment, but also drive significant growth in the travel industry, and ultimately, contribute to the economic development of our nation,” added Datuk Mohd Zamri, who launched the campaign on behalf of Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture.
WCT Malls is also collaborating with Tourism Malaysia in promoting Malaysia’s rich cultural festivals to international tourists by showcasing the beauty of Batik at all WCT Malls, further enriching the unique Malaysian experience for both local and international visitors.