Tourism Johor has recently established a partnership with Malaysia Inbound China Association (MICA) for domestic tourism boosting campaign called FOLIDAY that derived from four different keypoints – Friends, Family, Fun and Freebies to obtain safe travel for family and friends (tourists) to have fun and get freebies. MICA, a non-government and non-profit association was formed to provide its members a platform for exchanging information pertaining to inbound tourism industry.
Held at Dewan Kencana Puri, Pulai Springs Resort, the FOLIDAY campaign for Johor state was officiated by Senior Director (International Division) of Tourism Malaysia, Manoharan Periasamy. Also present were Tourism Johor’s Deputy Director, Afzan Haji Azhari, representative from MOTAC Johor and Malaysian Association of Hotels (MAH) Johor Chapter Chairman, Ivan Teo. 74 of MICA members, made up of tour operators, tour managers and product owners along with 20 Key Opinion Leaders (KOLs) from Asia Association of Influencer (AAOI) also attended the said event.
Manoharan in his speech is supportive of the new approach of using social media broadcast that would help introduce and refresh memories of potential and returning tourists post COVID-19. He addressed that since Johor has its own international airport, he is looking to discuss with Tourism Johor on how to increase flights that could connect to more locations in the future to make Johor more accessible via airways.
MICA President, Dato’ Dr Angie Ng gave a breakdown on the FOLIDAY campaign for 6 states nationwide in which Johor’s focus will be on investment tourism as well as the association’s effort during the pandemic to keep their customers in Mainland China interested in Malaysia using China’s popular social media, Weibo. She calls on Johor tourism key players to always put themselves forward citing the huge potential Muar city has among others in the state.