Supporting Economic Empowerment with Home Chefs

foodpanda enables economic inclusion and encourages workforce participation from the comfort of their homes

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With more than 4,000 home chefs available nationwide, Malaysians now have access to a wide range of home-cooked meals

foodpanda, the leading on-demand delivery service has launched the HomeChefs initiative to provide a platform for aspiring home chefs to earn an income while doing what they enjoy, cooking.

With this latest introduction under the Selera Homemade campaign, users can now enjoy meals from the kitchen of some of the best home chefs in Malaysia via the foodpanda platform. 

Commenting on this initiative, Jay Ar Juan, Commercial Director, foodpanda Malaysia said 

“Home Chefs has two main goals; the first is we saw the potential to provide income opportunities for Malaysians who are amazing chefs but did not have the capital to set up shop but were able to cook from their own kitchens. Next was to satisfy the comfort food cravings of our customers by delivering freshly cooked home-cooked meals from one kitchen to their doorsteps. We also want to be able to work hand-in-hand with these home chefs to grow their orders and achieve their personal entrepreneurial goals.”

During the Movement Control Order (MCO) between 2020 and 2021, a huge majority of home chefs on foodpanda started their business after losing their main source of income. As a result, foodpanda focused its efforts on assisting them in not just sustaining but also boosting the local economy. 

He added, ”Beyond providing them with a platform to sell their products and reach a wider consumer base, a dedicated team is designated to help oversee the growth, marketing and operations of their businesses. Curated training programs and various initiatives are provided with the intention to upskill their F&B and business knowledge through courses such as food safety and effective packaging, marketing ideations and executions as well as food presentation. They also possess culinary experience and have attended the Food Handler Course (LPM) by the Ministry of Health, making them fully compliant to the strict SOPs that we have in place.”

With more than 4,000 home chefs available nationwide, Malaysians now have access to a wide range of home-cooked meals including local favourites, international fares, desserts, baked goods and so much more with just a few taps. Some favourites include Ming Kitchen, Chef Arm Kitchen, Nasi Lemak Bonda, Waffle Yummy and Oliver’s Pasta.

Individuals who wish to sell their homemade food and earn a steady income or who want to showcase their culinary skills to consumers can do so straight from their kitchen. Aspiring home chefs can apply to be a part of foodpanda’s growing HomeChefs project.

foodpanda’s team will guide them through the process and support them in developing menus and optimising their business while connecting them with customers on foodpanda platform.

For more information, email foodpanda at homechef@foodpanda.my 

To celebrate and support the Home Cook Heroes, enjoy 30% off all HomeChef orders between 19th to 30th April with the promo code ‘HOMECHEF’