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SUKMA XX Merchandise Launch

No better way to support SUKMA XX Johor 2020 than with some new apparel and merchandise

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The SUKMA Johor Secretariat has launched the official SUKMA XX Johor 2020 apparel and merchandise which saw Al-Ikhsan Sports Sdn Bhd being granted exclusive rights to produce a wide range of official apparel and merchandise for SUKMA XX Johor 2020.

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The launch, held at Beletime Danga Bay, Johor Bahru, was officiated by Johor Menteri Besar, Datuk Dr Sahruddin bin Haji Jamal. The collaboration will see Al-Ikhsan Sports Sdn Bhd once again be the official apparel and merchandise partner for the nation’s biennial multi-sport event.

Dr Sahruddin welcomed the collaboration of local companies with the aim of making this year’s edition of SUKMA a success. According to him, “The Johor state government has always welcomed the participation of local companies who want to be part of the SUKMA XX Johor 2020 family in ensuring the success of the biennial games which was last held in this state in 1992.”

SUKMA XX Merchandise Launch
VIPs posing together with one of the new apparel pieces

Meanwhile, CEO of Al-Ikhsan Sports Sdn Bhd, Vach Pillutla said, “As the number one sports retailer in Malaysia serving over 20 million sports enthusiasts, our core purpose has always been keeping Malaysia fit and active by making sports affordable for all. This partnership between Al-Ikhsan Sports and Johor State Government is one of our initiatives to encourage Malaysians to be active in sports and live a healthy lifestyle, which is in line with our core purpose.”

SUKMA XX Merchandise Launch
VIPs checking out the new apparel available for SUKMA XX

“The official SUKMA apparel collection consists of Polo and Round Neck Tee for kids and adults, priced from RM29 – RM59. This collection is available in Al-Ikhsan stores in Johor and selected stores nationwide,” added Vach.

At the same event, Dr Sahruddin also launched the ‘ROAD TO SUKMA’ Promotional Squad that will be responsible for a series of road tours to other states namely Selangor, Kedah, Melaka, and Pahang in addition to the torch run to be held around Johor.


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