MILO is once again deploying its #SkuadKebaikanMILO, encouraging Malaysians to spread goodness and support communities most in-need during the Muslim fasting month. Partnering Shopee for the second year, MILO aims to build on the #SkuadKebaikanMILO platform it established last year and rally Malaysians to make their charitable contributions towards providing nourishment to those in-need.
#SkuadKebaikanMILO offers Malaysians a safe and convenient way to give back to the community during these challenging times. According to Maria Murni Nur Azmi, Consumer Marketing Manager – MILO, Nestlé (Malaysia) Berhad, “We understand that keeping safe distances from one another does not stop Malaysians from doing good. As such, we are bringing back #SkuadKebaikanMILO so that Malaysians can continue to help one another more easily while staying safe.”
Through #SkuadKebaikanMILO, Malaysians have the option to purchase any of the four MILO goodness bundle packs containing MILO powder and other Nestlé products priced at RM25, RM55, RM95 and RM155 each. All bundles purchased will be donated equally to seven charity organisations serving B40 communities, old folks, single mothers and orphans. The organisations are Human Aid Selangor, Kuching Food Aid, The Lost Food Project, Malaysian Relief Aid, Food Aid Foundation and Yayasan Persona, as well as selected residents of Pangsapuri Sri Tanjung, USJ 16 in Subang Jaya, Selangor through a partnership with ASTRO.
On top of the bundle packs, for every 1 unit of participating MILO products purchased from the Nestlé Online Store on Shopee Malaysia, RM1 worth of selected Nestlé products will be contributed to the listed beneficiaries.
Last year’s campaign drew an overwhelmingly positive response from Malaysians who welcomed this effort. “We are grateful for the support and deeply heartened by not only the contributions our fellow Malaysians made but the appreciation that they shared for our role in enabling a giving online community. This year, as we recognise the perseverance and resilience of our communities in rebuilding their lives, we want to keep #SkuadKebaikanMILO going so that by providing those in-need the nourishment for everyday energy, we can go even further stronger, together,” added Murni.
One fellow Malaysian who is joining #SkuadKebaikanMILO again this year is multi-hyphenate entertainer Datuk Aznil Hj Nawawi, or fondly known as Pak Nil. His support began last year after reaching out to a family who had fallen on hard times due to the pandemic and could not afford MILO for the children. Using his personal platform to spread goodness in the month of Ramadan, Pak Nil helps to collect donations online, all of which he will use to purchase the goodness bundle packs that he himself will then deliver to the community.
Join #SkuadKebaikanMILO and do your part to spread the goodness this Ramadan. For more details, logon to: https://www.milo.com.my/skuadkebaikan-milo. Campaign is ongoing and will end on 10th May 2021.