Johor Darul Ta’zim FC (JDT) became the first Malaysian club to join Socios.com’s world-leading fan engagement and rewards platform.
The international partnership was signed by the club’s owner, His Royal Highness, Tunku Mahkota of Johor Tunku Ismail Sultan Ibrahim and Alexandre Dreyfus, CEO of Socios.com which was broadcasted live on the JOHOR Southern Tigers Facebook page.
The Southern Tigers club will be able to create new engagement and rewards opportunities for their passionate supporters through JDT Fan Tokens on Socios.com.
Fan Tokens are digital assets that enable fans to access highly engaged communities where participation in games, club polls, predictors and other features unlocks access to rewards including club merchandise, VIP tickets, and unique, memorable club experiences.
“We are excited and proud to launch a very special partnership with Socios that has the ultimate goal of bringing our supporters closer to the club and allowing them to help determine and shape our future.
“JDT FC is always happy to collaborate with world-renowned brands and Socios is another one of those because, in the sports industry, they are leading the way in the blockchain.
“JDT FC is also proud to be positioned alongside Socios’ other partners such as Barcelona, Juventus, Manchester City, PSG, and Inter Milan,” Tunku Ismail ibni Sultan Ibrahim, Crown Prince of Johor and owner of Johor Darul Ta’zim FC said.
He said the partnership confirms that JDT FC is a standout option for international brands to partner with in the region, adding that the launch of the $JDT Fan Token will allow millions of JDT fans more opportunities to interact with the club and be a part of JDT family.
“At JDT FC, we have always been committed to finding new and innovative ways for our fans to extend their relationship with us, and we will work very closely with Socios to develop cutting-edge opportunities for our fans to participate and interact with the club they love so much,” said Tunku Ismail.
Meanwhile, Alexandre Dreyfus, CEO of Socios.com, said that JDT has dominated their domestic league in recent times, helping put Malaysian football on the map and building their passionate fan base.
“The club wants to create new opportunities for their fans, new ways to connect and be rewarded for their support. We’ve got exciting plans for the $JDT Fan Tokens and look forward to welcoming the club’s fans to the world’s biggest engagement and rewards community.”
“This partnership, our first in Malaysia, increases our presence in Southeast Asia, and we look forward to adding more partnerships with leading clubs in this region and bringing more incredibly passionate fans to Socios.com in the future,” said Dreyfus.
JDT FC supporters can look forward to voting on club decisions pertaining to the team, stadium, and JDT’s world-class facilities.
Fan Token Holders will also be able to vote for their Player and Goal of the Month, as well as help, decide which players or staff appear in Social Media content, and will be eligible to win special prizes such as match-worn player jerseys and other merchandise never before available to fans for purchase.
More than 170 major sporting organisations, including many of Europe’s and Latin America’s leading football clubs, have partnered with Socios.com to create new experiences and opportunities for their fans through Fan Tokens.
Football giants FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, AC Milan, Inter Milan, Arsenal, Napoli, Valencia, Atlético de Madrid, and many more are on Socios.com’s roster.
The company also has a strong presence in South America, with many major clubs in Brazil, Mexico, Chile, and Argentina.
The site features major US sports franchises from the NBA, NHL, NFL, and MLS. Along with football, the UFC, the leading Formula One team, a slew of esports organisations, and over 70 major US sports franchises from the NBA, NHL, NFL, and MLS have all signed on.