foodpanda Malaysia has announced a collaboration with the Ministry of Finance (MOF) to encourage the adoption of e-commerce by micro-enterprises and SMEs and encourage online consumer consumption through the Shop Malaysia Online and Go E-Commerce initiatives will be running from July to December 2021.
The Ministry, through a co-funded matching programme with Malaysia Digital Economy Corporation (MDEC) and selected e-commerce platforms, will provide on-boarding training, seller subsidy and sales support to both micro-enterprises and SMEs from 1st July to the end of December to widen their market reach, as well as assist in their shift towards business digitisation through Go E-Commerce.
Fresh food producers such as farmers and fishermen as well as women entrepreneurs and home cook chefs are also encouraged to join this campaign. Similarly, the Government will also be co-funding digital discount vouchers with selected e-commerce platforms to encourage online consumer consumption through Shop Malaysia Online.
“We are honoured to be partnering with the MOF and MDEC once again for this campaign alongside the other e-commerce platforms. At foodpanda, we have always been a company that strives to empower both our customers and vendors through all that we do. We believe that micro-enterprises and SMEs play an important role in our economy and hope to be able to support these local businesses in recovering and continuously progressing post-pandemic through both these initiatives,” said Sayantas Das, Managing Director, foodpanda.
Commenting on this partnership is Surina Shukri, Chief Operating Officer of MDEC, “MDEC holds steadfast to equip and enable Malaysian businesses to navigate and thrive through these business unusual times. With strong support from the Government and effective public-private collaborations, we aim to further catalyse the growth of E-Commerce in Malaysia and attain equal importance, sustain livelihoods and jobs in the process. Together, we can accomplish the goals of MyDIGITAL and place us firmly on course towards Malaysia 5.0; a globally competitive digital nation, anchored on inclusivity, sustainability and shared prosperity, firmly establishing Malaysia as the Heart of Digital ASEAN.”
From 1st July to 31st December 2021, both new and existing foodpanda users would be able to enjoy RM8 off (with a minimum order value of RM25) on all their favourite food from Subway, Nando’s, Tealive, Pasta Panas, Marrybrown, Dave’s Deli, McDonald’s, KFC and more with the promo code, MAKANONLINE. Users are also able to enjoy the same discount for dinner orders (6 pm onwards) with the promo code, EATONLINE from 15th July to 31st December 2021.
Both the Shop Malaysia Online and Go E-Commerce initiatives are part of the Short-Term Economic Recovery Plan announced by Malaysian Prime Minister, Tan Sri Muhyiddin Yassin in June 2020. To date, these initiatives have generated over RM1.87 billion in sales for Malaysian businesses and greatly benefitted 210,000 Malaysian merchants.