SIME Darby Auto Performance Porsche Malaysia, representing the globally-known Porsche in Malaysia has launched Porsche Centre Johor Bahru at the waterfront district of Danga Bay, making it the fourth Porsche Centre in the country.
Built on a 5,412-square-meter, three-story facility with an investment of over RM28 million, it incorporates the latest “Destination Porsche” concept from the German sports car manufacturer in its design and layout.
This is distinguished by a strong focus on the brand experience with the intention of fostering a community of like-minded Porsche enthusiasts while enticing new clients.
“It has been quite a year for our partnership with Porsche in Malaysia, with the first locally assembled Cayenne rolling out of our plant in Kedah earlier this year, and now the addition of the first 4S Porsche Centre in Malaysia in Johor Bahru. We have seen positive growth for the Porsche brand in Malaysia, and the set-up of this new dealership forms part of our plan to provide world-class standards of customer experience, for both Porsche and Sime Darby Motors,” said Dato’ Jeffri Salim Davidson, Sime Darby Berhad Group’s CEO, at the official opening ceremony.
‘Destination Porsche’ architecture
The new Porsche Centre Johor Bahru’s exterior façade gives off an opulent, welcoming vibe right away. It is intended to highlight the interior, which places a strong emphasis on brand experiences that are focused on the customer. This is displayed with modular sections that can be adaptably integrated.
The modules are the Fitting Lounge, Delivery Bay, Porsche Classic, E-Performance, New Model Highlight Display, and Certified Pre-Owned Cars. The lounge area offers the Porsche community a cosy setting for gatherings while also offering customers a conducive social space to interact with Porsche Malaysia staff.
Sports car enthusiasts can have fun and even improve their driving skills in racing simulators, which are a great addition to the dynamic Porsche brand experience. Similar to other Porsche Centers across the country, the simulators are connected so that users can compete with one another. In addition to selling Porsche’s Taycan, the company’s first electric vehicle, Porsche Centre Johor Bahru is well-equipped with charging stations (175 kW DC charging points as well as 22 kW AC). They are only accessible to Taycan owners for their use.
The charging stations are a part of a nationwide network of similar facilities at Porsche dealerships that are connected to a larger high-performance charging system that Porsche and Shell developed together. Owners of Taycans can now travel widely across the peninsula with little interruption to their charging.
Pioneering 4S facility
The first 4S Porsche Center in Malaysia, Porsche Centre Johor Bahru offers body and paint services in addition to sales, service, and spare part sales. The service offers top-notch paint restoration and bodywork repairs and is authorised by Porsche.
The effects of time and wear can be minimised or repaired to showroom condition with the use of cutting-edge reconstructive repair techniques and materials.
“Aftersales service is one of our key priorities in maintaining high levels of customer satisfaction with Porsche owners in Malaysia. With the facility well-equipped to fulfil our customers’ needs, they can continue to bask in the fascination of driving a Porsche, while we care for their dream sportscar,” said Christopher Hunter, CEO of Sime Darby Auto Performance.
First Certified Porsche Classic Partner
The first Porsche Classic Partner in Malaysia, Porsche Centre Johor Bahru provides expert knowledge and guidance on upkeep, repair, and restoration. A host of advantages and new opportunities come with becoming a Porsche Classic Partner, including technical support, the use of genuine Porsche spare parts, direct contact and interaction with Porsche AG Classic, and a special procurement procedure for discontinued classic vehicle parts.
Porsche enthusiasts can enjoy the full range of services from Porsche Classic, with certified trainers and technicians on hand to offer personalised services for their classic models. “We are proud to introduce Malaysia’s first certified Porsche Classic Partner to breathe new life into these classics to ensure that these legends will remain on the road for a long time,” said Hunter.
“With the opening of this new showroom, we aim to provide an elevated brand experience while fulfilling the desires of sports car fans in the southern region of Malaysia. With our focus to grow beyond the traditional dealership, we strive to provide high standards of quality, experience, and customer service,” he added.