Ayam Brand Community Care Campaign 2021 Puts a Smile on 3 Johor NGOs’ Children

Nourishing the children with healthy eating habits know-how and polishing their talent to be a part of #AyamFutureCreator programme

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Arianna Natasha of Arianna Kitchen who hosted the content creator workshop

Ayam Brand’s Ayam Brand Community Care Campaign 2021 with the theme of #AyamBersamaMu has returned to promote healthier lifestyle choices through the 3S concept of the Malaysian Healthy Plate, nurtures livelihoods through the #AyamFutureCreator programme while contributing two months’ supply of Ayam Brand products to participating homes.

This year’s campaign was hosted fully virtual with expert dietitians from KPJ Damansara Specialist Hospital that is providing a virtual workshop on the Malaysian Healthy Plate popularly known as #SukuSukuSeparuh and content creator Arianna Natasha of Arianna Kitchen to host the #AyamFutureCreator workshop session.

It will aid and educate 1,500 children from 32 charity homes nationwide while providing them with more than 230,000 healthy Ayam Brand meals. This includes 114 children from Rumah Anak Yatim Shafar, Asrama Kebajikan Ar Rayyan, and Pusat Kebajikan Care Haven Bhd.

Ayam Brand Community Care Campaign 2021 Puts a Smile on 3 Johor NGOs’ Children
Ayam Brand General Manager, Chin Lee Foon welcoming speech for the children

According to Ayam Brand General Manager, Chin Lee Foon, the CSR campaign which is now in its fourteenth year has contributed more than 2 million healthy meals to more than 25,000 people from 539 charity homes and NGOs.

“More Malaysians are now focused on healthier lifestyles with many of us enjoy making our own meals. The Ayam Brand team considered this in creating the #AyamBersamaMu campaign so that it is timely, relevant and useful to all participants giving them expert advice on better diets and inspiring them to be future content creators while providing tangible support of two months’ supply of our products for each participating home. In addition, #AyamFutureCreator participants stand to win a total of RM6000 in Perbadanan Tabung Pendidikan Tinggi Nasional (PTPTN) SSPN saving plans,” Chin explained.

Each participating home received an #AyamBersamaMu starter kit of kitchen utensils, lighting, and filming accessories as well as Ayam Brand two months’ supply of products including kids’ favourites that are high in protein and rich in Omega-3.

Ayam Brand Community Care Campaign 2021 Puts a Smile on 3 Johor NGOs’ Children
Winners of the virtual contest during the Ayam Brand Community Care Campaign 2021 for participating homes in Johor

Ayam Brand emphasises the contribution of its canned fish products as many charity homes lack regular access to fish such as tuna and saba that are a good source of Omega-3, which is an essential fatty acid that our body cannot produce. It is also important in the development of vision and the brain among children.

“Prevention is better than cure and we are committed to reaching out to the community and sharing vital health knowledge. Teaching the young about living a healthy life helps to create a healthier nation for the future especially during the pandemic. #SukuSukuSeparuh is easy for children and adults to grasp to follow a healthier lifestyle,” said Rushda Adiba Ismail, Dietitian at KPJ Damansara Specialist Hospital.

The Ayam Brand Show Us Your Healthy Plate competition saw teams from each home, assembling healthy meals based on #SukuSukuSeparuh guides. The top three teams for each state will receive trophies, certificates of participation and customised lunchboxes.

“I wish there had been a programme like this when I started as a content creator. Content creation is hard work that requires skill, patience, and creativity. It can be a good career and the start of an online business for these kids, providing them with a livelihood through the #AyamFutureCreator program,” Arianna shares, adding that Ayam Brand sandwiches were among the earliest snacks she learned how to prepare for herself as a child.

The #AyamFutureCreator competition requires teams of children to create a 1 to 3-minute cooking video using Ayam Brand products, using #SukuSukuSeparuh Malaysian Healthy Plate principles, based on the tutorial by Arianna.

To polish their talents as content creators, the children will need to film, edit, tag, hashtag, and promote the video on social media. The winners will be chosen by Arianna, the Ayam Brand team, and the KPJ Damansara Dietetic team, with a total prize pool of RM6,000 in PTPTN SSPN saving plans up for grabs.

To find out more about the #AyamBersamaMu CSR campaign and #AyamFutureCreator programme visit https://www.ayambrand.com.my.