Fandi Ahmad, one of Singapore’s most notable footballers, launches his biography titled Fandi: Honour & Sacrifice, written by WriteHaus Asia’s Durga Poonambalam


Writehaus Asia launched Fandi: Honour & Sacrifice on his birthday commemorating his 60 years. The biography written by Durga Poonambalam looks at Fandi Ahmad’s life and career and shares his 3DS (determination, dedication, discipline and sacrifice) philosophy that weaves throughout the book.

The biography asks through Fandi’s reflections for people to consider what is needed to turn their ambitions into reality despite their challenges. It traces his childhood, early playing years, coming of age as a professional footballer, the highs and lows of his career, his transition into coaching, and the important relationships in his life — with his parents, wife Wendy Jacobs, children and former teammates. Through inspirational words from Fandi, illustrations and rarely seen photographs.

FANDI: Honour & Sacrifice, aimed at a multi-generational target audience, reveals Fandi’s dedicated and determined approach to fulfilling his life’s purpose while facing several challenges; many memories are recounted in the book. It paints a human portrait of a man who has always cherished the honour of playing for his country.  It talks about the sacrifices, hard work, and grit it took Fandi to realise his dreams, some of which paved the way to honourable moments. “So many people helped make my dreams come true by believing in me. I desire to be that guiding light for just one person. Ultimately the goals I scored and my career is not what I want to leave behind, but how I continue my values, morals and ethics, I believe in the future,” shares Fandi in the book. 

Special Guest, K. Shanmugam, Minister for Law and Minister for Home Affairs, graced the launch of FANDI: Honour & Sacrifice at ITE College Central, Ang Mo Kio Dr, Allum ITE, Fandi’s alma mater on the 29th of May 2022. The day which marks Fandi’s 60th birthday will see Fandi renew his partnership with ITE as their ambassador.

Suresh Natarajan, Principal of ITE College Central, said, “Fandi has been an ITE sports ambassador since 2010, and we are honoured to extend this partnership with him. More than just an iconic figure in Singapore’s sports scene, Fandi is also a valued alumnus and close friend of ITE. He has been an inspirational figure for many of our students. Hosted by Mark Richmond, attendees will include former national teammates and local sports personalities.

 FANDI: Honour & Sacrifice will be available in leading bookstores online from 29th May 2022. For more information, please visit www.fandibook.com