Toppen Shopping Centre Creates a Gateway for Brands to South Malaysia

Both international and local retail brands have chosen Toppen as their preferred location to expand their presence in the region and introduce new concepts

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Toppen Shopping Centre brings latest brands to Johoreans

Toppen Shopping Centre is excited to welcome an extensive line-up of new tenants joining the shopping centre’s flagship meeting place in Johor. The new brands, which include Decathlon, Lulu Grocer, and Nitori, will complement Toppen’s objective of establishing a destination that stimulates active activities for its surrounding community, occupying over 105,000 sq ft of gross leasable area (GLA).

Toppen has developed to become a popular gathering spot in Johor since its inception in 2019, with frequent community activities and projects. With 1.2 million sq ft of GLA, Toppen houses over 300 tenants and enjoys a 92% lease rate with anchor brands such as IKEA Tebrau, TGV Cinemas, Harvey Norman, and Sports Direct.

Decathlon, the world’s largest athletic goods retailer, is one of the major new shops opening here. This is the brand’s first foray into South Malaysia. Targeted to open by January 2023, the 50,000 sq ft flagship format will carry Decathlon’s full sporting range, inclusive of a Deca Studio which offers fitness classes instore and a 4,000 sq ft outdoor playground. This concept is an ideal match to Toppen’s vision to make a healthy lifestyle more accessible for the many.

To cater to the essential needs of Tebrau’s growing community of families, Toppen will also welcome Lulu Group International’s first outlet in South Malaysia. The hypermarket group will introduce a new full-fledged supermarket concept at Toppen – Lulu Grocer.  Slated to be fully operational in September 2022, Lulu Grocer offers a wide range of affordable fresh food and imported products, with a strong focus on gluten-free, sugar-free, no additives, no preservatives, and other “free-from” food and beverage products to give South Malaysian customers a wide variety of better and healthier food choices. This is in line with Ikano Centres’ ambition to have at least 43% of its total portfolio lease space dedicated to tenants that promote sustainable lifestyle offers.

Arnoud Bakker, Commercial Director at Ikano Centres said, “In the last three years, our teams have been working hard to strengthen our offers at Toppen to ensure that everything we introduce is relevant to our customer profile. Even throughout the challenging pandemic restrictions, we continued to invest in Toppen and we are now seeing our efforts come to life. Understanding the urgency in bringing in a relevant supermarket offer in the Tebrau area, we formed a partnership with Lulu Group International and we now have Lulu Grocer opening in the next few months. Similarly, to cater to the growing interest in fitness, we are accelerating our plans to bring in partners like Decathlon. We also see this as a great opportunity for these brands to introduce new concepts and expand their presence into South Malaysia.”

“We also have an upcoming multi-storey car park that is currently in development. Targeted to open in Q2 2023, this will create additional retail and community spaces to facilitate active experiences for our visitors. We will continue to grow and evaluate the needs of our shoppers in Johor and look forward to welcoming more partners that share the same vision” added Bakker.

Another key tenant expanding into South Malaysia is Nitori, one of Japan’s largest furniture and home décor companies which will complement the current home and living category in Toppen. Set to open in January 2023, Nitori has a worldwide range of lifestyle topics from home interiors to beauty finds. The brand aims to offer inspiring designs ranging from vintage to simple, natural to feminine including Japanese Modern and minimalist styles of home furniture and home decor for homes and home offices to create a stylish and contemporary space at affordable prices.

Vasilisa Kuznetsova, General Manager of Toppen said, “We are delighted to have these established local and international brands join us. We have always had a vision for Toppen to become the heart and hub of the Johor community, while also becoming the go-to meeting place for those seeking active experiences and a well-balanced lifestyle. We have been focusing heavily on family-friendly activities at our open-air rooftop The Topp, along with regular Zumba, martial arts, basketball, and skateboarding events. We are passionate about playing an active role in supporting the physical and mental wellbeing of our communities.”

To further encourage sports within the surrounding communities, Hoops Station, a speciality basketball store, joins the line-up of tenants expanding their presence in South Malaysia. With aims to offer authentic basketball-related products such as basketball shoes, apparel, and equipment, the 2,295 square feet outlet will be the brand’s largest store in Johor carrying a wider variety and selection from existing outlets.

In another first-of-its-kind concept in South Malaysia to nurture communities, Toppen is also proud to offer Soulmates, a platform offering flexible spaces for rent to small and medium enterprises as well as budding entrepreneurs at affordable rates. A one-of-a-kind concept in South Malaysia, Soulmates is designed to be a one-stop solution for businesses wanting to experience being in a shopping centre environment. The concept is ideal for beauty and wellness, fitness, and skills-based service providers to offer their services to customers. There are six unique spaces with different concepts and sizes which can be rented by the hour or day, starting from only RM10 per hour with a minimum 2-hour booking with no deposit payment required.

Toppen Shopping Centre is owned and operated by Ikano Centres and is also one of the five anchored-by-IKEA shopping centres in Southeast Asia. A one-stop destination with four levels of unique retailtainment experiences and the first-of-its-kind rooftop community hub, The Topp, Toppen prides itself on being the heart and hub of the community. For more information, please visit https://toppen.my/.