Sunway Property has announced that it had achieved a record RM 2.55 billion in sales last year (as of 31st December 2021) despite the pandemic, attributed to good sales in Singapore.
The sales achievement is the developer’s highest in its history, surpassing its revised sales target of RM2.2 billion from its initial sales target of RM1.6 billion.
On the back of the achievement, the Master Community Developer will be targeting RM2.2 billion in sales and RM2.3 billion in launches for 2022. Almost 70% of its new launches will be in Malaysia with the rest being in Singapore and China.
Sunway Property Managing Director Sarena Cheah said that the developer will be leveraging the Sunway ecosystem to further improve the sustainability of communities around Malaysia in support of the nation’s recovery post-pandemic.
“The pandemic has put sustainability and wellness on top of everyone’s agenda. A key initiative for us is to develop integrated wellness hubs anchored by Sunway Medical Centre across Malaysia’s high-growth regions to provide holistic medical and wellness services to improve the overall well-being of our communities, as well as bringing our communities together through an innovative rewards programme to benefit the wider community,” said Sarena.
She added that the developer will continue to support the nation’s transition to a low-carbon, climate-resilient economy by transforming its townships into smart and sustainable cities. The developer will aim to continue to have all of its assets completed from 2025 to be green-building certified; carry out energy, water and waste management across its developments, as well as continue to invest in corporate social responsibility programmes to help those who need it the most.
Integrated Wellness Hubs across Malaysia’s High-Growth Regions
To ensure the health of its communities, Sunway Property is currently masterplanning eight integrated wellness hubs across Malaysia’s highest growth regions where it has integrated townships and developments – Klang Valley (Sunway City Kuala Lumpur, Sunway Velocity in Kuala Lumpur, and Sunway Damansara), Penang (Sunway Seberang Jaya and Sunway Valley City), Ipoh (Sunway City Ipoh), and Johor (Sunway City Iskandar Puteri) – as well as Kota Bharu where it will be building its latest wellness hub.
The hubs will be anchored by Sunway Medical Centre with Singapore’s sovereign wealth fund GIC Pte Ltd as an investment and strategic partner. Sunway will invest RM2 billion in capex in the next four to five years to build the medical centres.
Cheah explained, “Holistic wellness – mental, physical, emotional, spiritual, social and occupational – is of primary importance globally now. An integrated wellness hub will allow our wider community to pursue a wellness-centred lifestyle, and upgrade their living experience.”
Each of the integrated wellness hubs will be master planned with six key wellness pillars namely lifelong learning, sustainable living, modern and traditional care, active lifestyle, nature and multi-generational living, with the aim to provide a holistic wellness lifestyle and improve the overall well-being of the community.
Innovative Rewards Programme: Sunway Property Pals+ Expanded to Include Tenants and Sub-Sale Owners
Built on the idea to serve the wider communities, the developer announced that they will soon launch Sunway Property Pals+, offering rewards and benefits to buyers as well as tenants and sub-sale owners across Sunway Property developments, in addition to existing buyers who have previously benefitted from the original Sunway Property PALS programme.
The programme is specially curated and personalised to meet the practical and purposeful needs of different communities, by providing value added rewards and conveniences. These include convertible rent credit towards progressive payment for your first property purchase, property purchase benefits, F&B and retail rewards, home care and management services, wellness offerings and more.
Cheah said, “Because our community extends to more than just our buyers, and includes each and everyone who resides or operates businesses across our developments, we have worked to expand Sunway Property PALS to serve our communities better which include our tenants and sub-sale buyers in addition to homeowners. Sunway Property Pals+ will also be an avenue to exchange and cultivate ideas with the wider community.”
Continues to Build for its Community in High-Growth Regions, Targets RM2.3 billion in launches
In 2022, across the regions, Sunway Property will continue to invest in its townships while launching and building community-centric green developments which are strategically located in high-growth areas, tailored to suit evolving lifestyles in the new norm, and are designed for well-being while priced from RM310,000.
In Klang Valley, Sunway Property will continue to expand Sunway Medical Centre into an international medical and wellness hub with three towers in progress and to be completed by the end of the year. Once complete, the international medical and wellness hub will integrate wellness services with leading-edge clinical practice and modern technologies, such as tele-health, digital monitoring services, electronic medical records and robotic-assisted surgical system, as well as introduce senior living for independent living and assisted care. The developer will also be building a new integrated waterfront lifestyle hub which will feature a new retail experience, a new performing arts centre for Sunway University, a cultural and arts street with alfresco dining and outdoor activities by the Sunway South Quay lake.
In terms of residences, Sunway Property will launch the first tower of serviced apartments in Jernih Residence in Kajang (GDV RM281 million), condominium and superlink units in Sunway Alishan in Kuala Lumpur (GDV RM261 million), and the first tower of serviced apartments in Bukit Jalil (GDV RM275 million). Jernih Residence is a freehold transit-oriented development located in the heart of Kajang next to an MRT station, while Sunway Alishan is a freehold development located in Cheras.
In Penang, the developer will launch townhouses in Sunway Wellesley (GDV RM120 million), and condominium units in Sunway Dora (GDV RM71 million). The developer will also continue to construct Sunway Medical Centre Seberang Jaya (TDC RM236 million) and expand Sunway Carnival Mall (TDC RM500 million). Sunway Wellesley is a freehold mixed development located in the rapidly expanding township of Bukit Mertajam, while Sunway Dora is located in the growing Bayan Lepas.
In Ipoh, the developer will launch townhouses in Sunway City Ipoh (GDV RM75 million). In total, the developer has allocated RM2 billion to invest in Sunway City Ipoh which will include the development of the medical centre, a shopping mall with a net lettable area of 700,000 sq ft, and infrastructure upgrades together with the state government.
In Johor, the developer will continue to upgrade the township’s security, transition to fibre network, develop a cybercentre, launch another Ecole 42 free coding school, Sunway TES and Sunway XFarm in Sunway City Iskandar Puteri. Besides launching landed linked homes (GDV RM213 million) in Sunway City Iskandar Puteri, the developer will also launch semi-detached homes and bungalows in Sunway Lenang Heights (GDV RM93 million). The developer has also recently opened the RM160 million, 284-room Sunway Hotel Big Box and will welcome even more people to its community this year when SJKC Cheah Fah opens in March, as well as Sunway Big Box Office in the township.
In Kota Bharu, Sunway Property will start the construction for the Sunway Medical Centre Kota Bharu which will anchor its wellness hub (TDC RM200 million).
For its international markets, the property developer will launch private condominiums at Flynn Park (GDV RM698 million) in Singapore, and Sunway Gardens in Tianjin, China (GDV RM276 million).
With the acquisition of 20 acres of new land in 2021 with a potential GDV of RM4.0 billion, Sunway Property’s landbank currently stands at 3,334 acres. Its unbilled sales currently stand at RM4.0 billion providing earnings visibility for the next three years.
Cheah added, “2021 has been a year with challenges for us and we are thankful that we have made good achievements. We have our team, investors, and our communities to thank for this. As always, we won’t stop at just building developments but will continuously work to build the communities. We are here to stay for our communities.”
Starting the Year Warmest As One – Bai Jia Bei
To demonstrate its commitment in building socially inclusive and sustainable communities aligned to its Master Community Developer proposition, Sunway Property’s management team also launched Sunway Property’s campaign for the upcoming Chinese New Year by revealing the patchwork quilt – Bai Jia Bei, sewn by Komuniti Tukang Jahit made out of 100 individual pieces of cloth.
Consisting of cloth collected from Sunway business units’ colleagues, staff and social enterprises, the quilt symbolises the coming together of all Malaysians for a better future post-pandemic as well as the developer’s renewed resolve to strengthen its Master Community Developer proposition to bring its communities even closer together.
For more information on Sunway Property and its new launches, please visit: www.sunwayproperty.com