SKS Hospitality has proudly unveiled the DENAI Travel Card, a limited-edition Touch ‘n Go card specially crafted to commemorate Visit Malaysia Year (VMY) and Visit Johor Year (VJY) 2026.
Only 500 exclusive cards have been produced, each beautifully designed with bespoke batik patterns and a symbolic tiger motif – representing the spirit of Johor and the strength of Malaysia’s cultural identity. Priced at RM50, the cards are available exclusively on SKS Hospitality’s official eShop, GERAI, and through offline purchases directly from SKS Hospitality’s sales personnels.
In Malay, the word denai means a narrow, natural trail – humble yet powerful, a path that quietly leads one into discovery. For SKS Hospitality, DENAI embodies the essence of travel, not just the destinations visited, but the meaningful connections and stories made along the way.
“DENAI is our way of saying that travel isn’t just about where you go; it’s about what stays with you,” shared Meera Raj, Head of Hospitality at SKS Hospitality. “It reflects our brand manifesto, #WhereYouBelong, and celebrates Malaysia’s beauty through stories, people, and places that matter.”
Each DENAI Travel Card is more than a commemorative item – it unlocks year-long travel, stay, and dining privileges across SKS Hospitality’s portfolio of hotels.
Cardholder privileges include:
- Welcome vouchers – for premium stays and F&B value deals at participating hotels.
- Year-long discounts – on rooms and dining at SKS Hospitality’s local brands – FIVES Hotels and AmanSari Hotels.
- Exclusive dining privileges – at SKS Hospitality’s international brand hotels including Holiday Inn Johor Bahru City Centre, Capri by Fraser Johor Bahru, Four Points by Sheraton Desaru, Sheraton Johor Bahru, and Four Points by Sheraton Johor Bahru (opening in Q1 2026).
From Johor Bahru City Centre to Bandar Seri Alam, Nusajaya and Desaru, DENAI connects every property under one meaningful journey of Malaysian hospitality.
The launch of the DENAI Travel Card marks the official partnership between SKS Hospitality, Tourism Johor, and the Ministry of Tourism, Arts and Culture (MOTAC) Johor, symbolising shared support towards the success of Visit Malaysia Year and Visit Johor Year 2026.
As part of this initiative, DENAI will be integrated into SKS Hospitality’s national campaigns to promote travel within Malaysia, inspiring locals and visitors alike to explore Johor and beyond.
The DENAI card design is inspired by Malaysia’s official VMY 2026 batik motif, fused with the SKS Hospitality blue texture and #WhereYouBelong insignia. At its centre lies the tiger – a tribute to Johor’s courage and heritage – reflecting the strength and authenticity of Malaysian hospitality.
Each card comes in a branded sleeve with a QR registration code, linking cardholders to a dedicated portal for registration and redemption of offers via skshospitality.com.my/denai. Upon registration, users receive a welcome email, and their details sync seamlessly with SKS Hospitality’s systems for a smooth travel experience.
The DENAI Travel Card launch is part of SKS Hospitality’s long-term brand movement leading into 2026. Beyond its symbolic value, the campaign represents SKS Hospitality’s continued mission to support Malaysia’s tourism ecosystem through authentic experiences that create real connections.
From humble trails to iconic destinations, DENAI is a story of belonging, discovery, and pride – one that carries the heart of Malaysia wherever it goes. Enquiries about DENAI can be channelled via email at denai@skshospitality.com.my.
