ShopBack Partners with Sunway Pyramid to Boost Retail Recovery

ShopFiesta welcomes shoppers with fun-filled activities and giveaways worth up to RM100,000

16/02/2023

ShopFiesta by ShopBack and Sunway Pyramid (from left): Marketing Manager of Aster Spring, Melissa Ng, Chief Marketing Officer of XiXiLi, Tara Tan, Marketing Manager of Transmarco Group, Daniel Ng, General Manager of Sunway Pyramid, Jason Chin, General Manager of ShopBack Malaysia, Eddy Han, Marketing Managers of Stream Empire, Queenie Wong and Susan Low

with ShopBack Merchant Partners — ShopFiesta by ShopBack and Sunway Pyramid (from left): Marketing Manager of Aster Spring, Melissa Ng, Chief Marketing Officer of XiXiLi, Tara Tan, Marketing Manager of Transmarco Group, Daniel Ng, General Manager of Sunway Pyramid, Jason Chin, General Manager of ShopBack Malaysia, Eddy Han, Marketing Managers of Stream Empire, Queenie Wong and Susan Low

ShopBack, Asia-Pacific’s leading shopping, rewards and payments platform, is partnering with Sunway Pyramid to bring a limited-time event, the ShopFiesta by ShopBack to reward shoppers with fun-filled activities and giveaways at Sunway Pyramid. The event held from 10 – 26 February, is set to provide a further boost for in-store shopping following the extended festivities in the New Year.

Following the Consumer Sentiment’s index by the Malaysian Institute of Economic Research for the fourth quarter of 2022, the Malaysian consumer sentiment is showing signs of continued improvement despite dwindling spending plans. With expectations for the resurgence of shopping trends back to pre-pandemic levels, ShopBack Malaysia’s General Manager, Eddy Han said, “As shoppers head back to the malls, they are also now more conscious about their spending, and are seeking more financially sustainable alternatives when making purchases. We have seen a 150% YoY growth in retail spending with ShopBack PayLater – ShopBack’s Buy Now Pay Later (BNPL) service in the last quarter. With ShopBack PayLater, we believe that shoppers will now have a more rewarding, accessible, and delightful way to pay for what they need.”

Since its inception, ShopBack has given out more than RM150 million in cashback and rewards to its users in Malaysia. Through the partnership with Sunway Pyramid, ShopFiesta is an experiential and engaging event designed to reignite the unique joy and experience of shopping at a mall, in addition to rewarding shoppers with exclusive deals at over 60 participating merchant partners, fun activities and giveaways of up to RM100,000.

Sunway Pyramid’s General Manager, Jason Chin added, “As one of Malaysia’s premier shopping destinations, we are excited to be partnering with ShopBack to further elevate our shoppers’ experience in the mall by providing them with the convenience for easy shopping. They will be able to enjoy the best value, prices and incentives when they shop with us and ShopBack.”

To encourage shoppers to shop smart during the fiesta and beyond, ShopBack PayLater allows shoppers to enjoy the flexibility of splitting their payments into 3 interest-free monthly instalments with no interests and hidden fees, while being able to access perks and rewards when they shop and pay with ShopBack.

“We also want shoppers to have more control over their expenses and have better financial flexibility. When shoppers are more confident with their spending abilities, retailers can expect higher returning footfall as well as increase in basket size. This is particularly important for the brick-and-mortar stores who are still recovering from the aftermath of the pandemic lockdowns,” added Han.

Understanding the needs of the modern consumers who shop around-the-clock and want to explore different payment options available, ShopBack aims to bridge the needs by helping shoppers achieve a personal victory every time they use ShopBack to shop in-store or online, through rewards and providing shoppers with responsible accessible credit.

“At ShopBack, we believe that big things are powered by small wins. We hope to incorporate more innovation in our offerings and foster deeper collaborations with brands, so that both brands and shoppers get the most value in every way.” Han concluded.