‘Pusing Selangor Dulu’ Tour in Johor to Woo Domestic and International Tourists from Neighbouring Countries

The inauguration of the tour series took place in Johor that has 17 international entries to Malaysia

(from left) Datuk Lim Seng Kok, GM Klang General Manager, Iskandar Mirza Mohd Yusof, Senior Director-Domestic & Event (Covering for Deputy Director General-Planning), Azrul Shah Mohamad, Chief Executive Officer of Tourism Selangor, Che Puan Juliana Evans, Tourism Selangor Icon, Halimy Abdul Hamid, Head of Risk Management, Menteri Besar Selangor (Incorporated) and Ts Dr Mohd Azlan Ab Jalil, Deputy Director of Tourism Johor during a launch gimmick with Animonsta's character mascot Boboiboy

The Selangor state government, through its official tourism promotion agency, Tourism Selangor, inaugurated its ‘Pusing Selangor Dulu’ Tour in Johor as a promotional campaign for the domestic market at Paradigm Mall Johor Bahru on 13th and 14th August 2022.

Azrul Shah Mohamad, Chief Executive Officer of Tourism Selangor, said, “This ‘Pusing Selangor Dulu’ Johor 2022 Tour is more focused on the domestic tourism market in the state of Johor, which recorded the highest number of tourists arriving in Selangor in 2021 when the Movement Control Order (MCO) 3.0 was implemented.”

He also added that the highest number of international tourists to Selangor was from Singapore when the international borders re-opened and China remained closed.

The ‘Pusing Selangor Dulu’ tourism promotion is intended to promote the state’s tourism, particularly in the Southern Peninsular of Malaysia, where its strategic location opens to neighbouring countries such as Singapore and Indonesia.

Visitors petting reptiles at one of the booths at the travel fair

Ts Dr Mohd Azlan Ab Jalil, Deputy Director of Tourism Johor in the press conference said that in promoting domestic tourism, there is a need for complementing instead of competing.

“Having Tourism Selangor promoting in Johor opens up the possibilities of receiving tourists from Singapore and Indonesia,” he said while adding that the cross-marketing in-between state tourism is vital to helping each other while also retaining currency exchange to stay within the country.

More than 15 tourism operators and products, including Malaysia Airlines, GM Klang, Jumpstreet Malaysia, Chocolate Museum @ Kota Damansara, Selangor Fruit Valley, Farm in the Field, HL Restaurant & Café, Sky Mirror, Avani Sepang, Homestay Banghuris, Le Meridien Petaling Jaya, Park Inn by Radisson, The Blanket Hotels, and Eastin Hotel offered attractive travel packages with promotional discounts of up to 50% for visitors at the exhibition booth.

Selangor state’s partner Animonsta’s popular cartoon character mascot, Boboiboy with a visitor in the travel fair

Among the interesting activities that came with the tour is the promotion of Tourism Selangor’s collaboration with Animonsta Studios through BoboiBoy animation, cultural performances from the Selangor Kembara Anak Seni Organisation (PKAS) and the MahMeri Indigenous People, handicraft demonstrations, Meet & Greet with Che Puan Juliana Evans as a Campaign Tourism Ambassador, a ‘Happy Hour’ session, and much more.