At the recent inaugural 2022 Putra Aria Brand Awards, PropertyGuru.com.my and iProperty.com.my won a bronze and silver award, respectively, in the Property Development category. The accolades, measured by Malaysian consumer preferences, are a testament to the commitment of both platforms to help buyers, renters and investors make confident property decisions. The award marks the second consecutive year both platforms have received premier brand recognition following their bronze award win at the 2021 Putra Brand Awards. PropertyGuru.com.my and iProperty.com.my are part of PropertyGuru Group (NYSE: PGRU), Southeast Asia’s leading property technology company.
Sheldon Fernandez, Country Manager, PropertyGuru Malaysia (PropertyGuru.com.my and iProperty.com.my) said, “We are extremely honoured to have received recognition from the Putra Aria Brand Awards. It is a fantastic achievement to be chosen as Malaysia’s preferred property portals. We aim to be the property ‘Trust Platform’ in Southeast Asia by going beyond property search and providing consumers with reliable property data and insights. We are committed to helping consumers at every stage of their property journey through innovative proptech solutions and by delivering relevant, insightful content. Today, consumers have adopted a digital approach to property hunting. Therefore, we aim to satisfy this need by providing the best digital property experience possible.”
In October 2022, PropertyGuru Group announced its brand repositioning centered around guidance to every consumer in the property journey. The new brand positioning, where every step of the customer journey will be guided by Guru, reflects the company’s vision to be a trusted advisor to property seekers, sellers and owners. PropertyGuru.com.my has a range of property data and insights that consumers can utilise to make informed buying, renting, and investing decisions. These include the quarterly PropertyGuru Malaysia Property Market Reports (MPMR), the biannual Malaysia Consumer Sentiment Study (CSS) as well as its Home Loan Tools and Calculator. PropertyGuru Group also recently launched a new enterprise brand, ‘PropertyGuru For Business,’ which unifies PropertyGuru’s business-to-business (B2B) offerings. It focuses on creating cutting-edge solutions that assist property developers, brokers, banks, evaluators, and policy/city planners in achieving their targets.
Meanwhile, iProperty.com.my launched Transactions Section in 2022, a feature which provides the latest and most accurate subsale transaction data in Malaysia. It is designed to bolster consumers’ research process and help them make informed decisions when buying or selling a property. Powered by brickz.my, consumers can instantly see a particular property’s latest 12-month transaction data – where the data can be filtered down by its built-up size, property type, median price, the median price per sq. ft. (psf), and property tenure. The property site also has LoanCare, a home loan eligibility tool which helps Malaysians increase their chances of securing a home loan and reduce the likelihood of rejection. Furthermore, iProperty.com.my provides a variety of content featuring expert insights and guides backed by data to optimise the property decisions of savvy buyers and investors in Malaysia.
The Putra Aria Brand Awards is an annual award ceremony highlighting branding efforts across all industries. They were established in 2022 by the Association of Accredited Advertising Agents Malaysia (4As). The awards surveys over 25,000 respondents in Malaysia to determine consumers’ preferred brands across 24 different products and service categories.