Promoting Environmentally-Responsible Lifestyle through Luxury, Slow Fashion

Norafizah Dato’ Rahmat (Lady Nora) and owner of Asia Invicta Sdn Bhd, Shaun Lim, recently held an endorsement signing ceremony at Opero Hotel, Johor Bahru; kick starting the year positively. The ceremony was witnessed by Asia Invicta Founder, Bryan Lim, President of Johor Music Creative Association, Syed Muhammad Khalil Syed Ahmad and a local bank branch manager, Abd. Rahman Awab. 

“Times are changing. Luxury as a concept is being re-evaluated in light of global inequalities and climate change. Only authentic strategies on global issues will resonate with a new generation of customers,” according to Asia Invicta in its statement adding that the business has continuously strived to improve in order to be an agent of change. 

Sustainable and Ethical practice by Asia Invicta 

Invicta Watches are meant to last a lifetime as it is long lasting material and a material asset that is likely to get decades of use rather than it being anything about fast fashion. The collections embody an accomplished collective of engineering and design. 

At Asia Invicta, we offer a buy-back programme up to 60% from the purchase price so customers can gain their cash back or change their watches with any other designs.  

It’s also always a great idea to look for second-hand options before purchasing a brand new watch. Therefore, with Asia Invicta, we provide a certificate for secondhand watches too. 

“Sustainability is a growing trend and one we’ll likely see across all industries, including that of fashion. Taking more care and attention towards the environment is critical to securing most of today’s younger generations who are more socially conscious,” said the Founder of Asia Invicta, Bryan Lim.  

Why Lady Nora agreed to be the spokesperson for Asia Invicta? 

“I find Invicta watches very durable and really attractive especially the men’s watches. In fact, men’s watches have become so appealing to women lately. Moreover, more trend-setting celebrities such as Victoria Beckham, Charlize Theron, and Jennifer Anniston have been spotted wearing men’s watches, and their femininity is somehow enhanced by it.” I cannot overlook the fact that some women love these watches for exactly the same reason that men do – the pure passion for horology.”

“People buy watches for many reasons.  Sometimes a watch was inherited from a father, or “borrowed” from a husband or boyfriend; it’s a statement about the enduring bond between people who love each other.”

“Most importantly, I cannot resist the aesthetic designs of Invicta watches, it’s legibility, and knowing that it was established since 1837, I just want to be part of it,” said Lady Nora a fashion-savvy lady who is very confident about aesthetics and style and officially Asia Invicta’s spokesperson. 

She adds that whenever she wears an Invicta watch, it improves her confidence because it enhances her outfits and makes her more fashionable, which has significantly improved her overall confidence. 

The tides are turning

These days more women are buying men’s watches not just as gifts for men, but rather, for themselves. It’s not only men who are capable of showing a deep interest in the art of mechanical watchmaking, the refinement of the technique and the aesthetic appeal of some of the world’s finest artists.  At Asia Invicta, our customers are attracted to not only the aesthetics, but the functionality and investment perspective. 

The Campaign 

The company’s objectives through this campaign are to promote slow fashion by introducing functional fashion accessories with added value! Ways to support is by: 

• Educating consumers to take proper care of their watches. 
• Learn to repair your own watches. 
• Create a community for exchange of models, series or categories of Asia Invicta watches. 
• Buy-Back Programme with authentic certificate of new and pre-loved watches. 
• Be an advocate for sustainable fashion. 

The campaign will be launched this first quarter of 2023.