As Johor Bahru continues to welcome tourists from Singapore, Paradigm REIT Management Sdn Bhd (Paradigm REIT Management) and its mall Paradigm Mall Johor Bahru are uniting communities across the Causeway through a celebration of culture, friendship, food, and shopping during this Mid-Autumn Festival.
In conjunction with the festival, Paradigm REIT Management hosted an intimate Mid-Autumn dinner gathering at The Rusim Thai Restaurant, bringing together media friends, business partners and key stakeholders from Malaysia and Singapore to celebrate the spirit of reunion and strengthen cross-border relationships.
The gathering welcomed Singapore media and KOL representatives, alongside Malaysian media, business partners and selected stakeholders. The evening featured enchanting performances, delectable dishes and an exciting lucky draw, creating a warm platform for guests from both sides of the Causeway to connect, celebrate and experience Malaysian hospitality.
The gathering complemented Paradigm Mall Johor Bahru’s wider Mid-Autumn Festival celebration themed “Moonlit Osmanthus”. The mall’s outdoor surroundings transformed into a vibrant grant lantern-lit festive attraction for the community and visitors from Singapore.
Inspired by the delicate beauty of the osmanthus flower, this year’s theme symbolises prosperity, harmony and good fortune.
With Johor Bahru and Singapore connected by one of the world’s busiest international land borders, cross-border visits continue to form an important part of Johor Bahru’s tourism, retail and lifestyle ecosystem.
Paradigm Mall Johor Bahru continues to welcome both local shoppers and visitors from Singapore, offering a destination where shopping, dining, entertainment, festive experiences and leisure come together under one roof.
This year’s Mid-Autumn celebration provides Malaysian and Singapore visitors an opportunity to experience the festive atmosphere in Johor Bahru while discovering the diversity of Malaysian culture, cuisine and retail offerings.
The participation of Singapore media and KOL representatives at the Mid-Autumn gathering further strengthened the connection between the two markets, providing an opportunity for them to experience first-hand of the festive atmosphere, hospitality and lifestyle offerings available in Johor Bahru.
As Malaysia celebrates Visit Malaysia 2026, Paradigm Mall Johor Bahru aims to be part of the cross-border tourism experience by welcoming visitors from Singapore to discover Johor Bahru beyond shopping, through local culture, festive traditions, food, entertainment and Malaysian hospitality.
Meanwhile, the highlight of the celebration is the mall’s specially curated Outdoor Giant Lantern decorations, featuring illuminated floral installations that transform the mall’s outdoor space into a lighted garden.
The outdoor decorations will remain open to the public until 15th November 2026, offering local residents and visitors an opportunity to experience, enjoy and capture the festive atmosphere throughout the shopping season.
Complementing the outdoor celebration is the mall’s Mid-Autumn Bazaar, featuring 31 booths and 26 brands offering mooncakes, pastries and a variety of festive treats. Visitors can explore a selection of traditional and contemporary Mid- Autumn delicacies, adding a culinary dimension to the festive experience while supporting the mall’s retail and F&B tenants.
For visitors from Singapore, Paradigm Mall Johor Bahru offers an opportunity to combine a cross-border shopping trip with festive experiences, dining and entertainment in one destination.
The mall’s Voucher Bonanza Sales (VBS) further enhances the cross-border shopping proposition, with Singapore-issued Visa cardholders being able to enjoy 20% savings on Paradigm Mall Johor Bahru e-vouchers purchased through the WCT Buddy loyalty app.
In addition, shoppers can purchase VBS vouchers at 20% off using a promotional code redeemed from Hooga with any purchase from Hooga.
VBS vouchers from both promotions can be used at more than 200 participating outlets across Paradigm Mall Johor Bahru, giving visitors greater flexibility to enjoy savings across shopping, dining and leisure experiences.
The combination of festive attractions, retail offerings, dining options, entertainment and shopping privileges provides Singapore visitors with more opportunities to turn a cross-border shopping trip into a complete lifestyle and festive experience.
To further enhance the festive experience, Paradigm Mall Johor Bahru has curated a range of festive rewards and shopping privileges for both local and cross-border visitors.
Shoppers who spend a minimum of RM250 can redeem one of several exclusive gifts, including a Chopsticks Set, Zen Bunny Scented Incense Set or RM100 Traveloka voucher, subject to applicable terms and conditions.
Singapore-issued OCBC Visa cardholders can also enjoy exclusive festive treats with a minimum spend of RM200.
From 15th September until 14th October 2026, eligible cardholders can redeem a 240g bag of Famous Amos cookies, while a box of six egg tarts from Oriental Kopi will be available for redemption from 15th to 31st October 2026, subject to the applicable terms and conditions.
The “Shop & Fly Extravaganza with Traveloka” further rewards top-spending shoppers who are WCT Buddy members with the opportunity to win up to RM3,000 in Traveloka vouchers, adding another element of excitement to their shopping experience.
Meanwhile, shoppers using the Atome app by 30th September 2026 can enjoy cashback rewards when they spend a minimum of RM200 or RM400 via the app, with the cashback credited through the WCT Buddy app, subject to the applicable terms and conditions.
Together, these festive rewards and cross-border privileges complement the mall’s Mid-Autumn attractions, giving visitors more reasons to discover Paradigm Mall Johor Bahru and experience the festive season.
Mid-Autumn is traditionally a time of reunion, bringing family and friends together under the glow of the full moon.
For Paradigm REIT, the spirit of reunion extends beyond families and communities creating opportunities to connect Malaysia and Singapore through shared cultural experiences, hospitality, business relationships and cross-border tourism.
The Mid-Autumn dinner gathering with Malaysian and Singapore media, KOLs, business partners and stakeholders reflect this spirit of connection, while the wider celebration at Paradigm Mall Johor Bahru provides a platform for the public to experience the richness and diversity of Malaysian culture.
Through its portfolio of destinations, Paradigm REIT remains committed to creating spaces where communities can connect, celebrate and experience the diversity of Malaysian culture.
At Paradigm Mall Johor Bahru, this year’s Mid-Autumn celebration demonstrates how a shopping destination can serve as more than a place for retail it can become a platform for cultural experiences, community engagement, tourism and meaningful connections.
As Malaysia celebrates Visit Malaysia 2026, Paradigm REIT is proud to play its part in welcoming visitors to Johor Bahru and showcasing the warmth, diversity and multicultural spirit that make Malaysia a distinctive destination.
From Malaysia to Singapore, and across the Causeway, Paradigm Mall Johor Bahru welcomes visitors to celebrate the season together.
Different cultures. One community. One shared celebration.
