With culinary travel on the rise across Asia this year, digital travel platform Agoda’s latest ranking reveals which Asian travellers are most eager to book accommodations with a complimentary breakfast. Agoda’s August data shows Malaysia ranking third in Asia for travellers using the breakfast filter (12%), just behind India (14%) and Thailand (13%).
A complimentary breakfast is a key consideration for many Asian travellers when booking accommodations. This amenity ranks as the second most popular search filter on Agoda, just after star ratings, underscoring the importance of a hearty breakfast as a staple of the travel experience.
The preference for breakfast-included stays also highlights a broader trend among travellers who seek convenience and value in their accommodation experiences. A complimentary breakfast not only provides a cost-effective start to the day but also offers a taste of local flavours and hospitality. This trend is particularly evident in the diverse culinary offerings available across Asia, where breakfast can range from traditional dishes to international favourites.
The data reflects the strong appreciation Malaysians have for starting their day with a convenient and fulfilling meal while travelling. Other markets showing a similar preference include Japan, South Korea, Taiwan, Indonesia, and Vietnam, rounding out the top eight nationalities most likely to prioritize complimentary breakfast options when booking accommodations.
Fabian Teja, Country Director Malaysia and Brunei at Agoda, said, “Food is such an integral part of the travel experience, and breakfast sets the tone for the day. What these findings show is that travelers want both ease and authenticity, seeking to book seamlessly while also enjoying local flavors from the moment they wake up, from Nasi Lemak to Kaya Toast and Roti Canai. With Agoda’s simple search filters, it is easy to find stays that include breakfast, helping travelers make the most of every trip without missing out on what makes each destination unique.”
Travellers looking for the perfect breakfast-included stay can start their search on Agoda to select from over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all easily combined in a single booking. Discover the best deals on Agoda’s mobile app and visit Agoda.com for more information.
