EFTERTRÄDA, which translates to ‘successor’ in Swedish, is making its way to our shores. Comprising of t-shirts to hoodies, bath towels to tote bags and water bottles, this first-ever merchandising collection from IKEA is inspired and catered to all those looking for a simple yet stylish identity.
From wardrobe solutions to wardrobe options, this limited merchandising collection is styled for all. With its timeless design, the collection uses the IKEA logo as its main design, takings cues from its approach to home-furnishing, offering simple, everyday takes on clothes and accessories.
Creating a fashion statement, indoor and outdoor
Whether at home or on the streets, we know the weather can be unpredictable. Opt for a simple yet stylish t-shirt from the EFTERTRÄDA collection on a sunny day or grab a hoodie to transform your look on rainy or cold day out. Made from 100% cotton, these pieces fit for everyone and anyone will give you a relaxed and effortless look.
Starting and ending your day in stylish comfort
Showers and baths are among life’s little everyday treats and a towel waits patiently for its moment of glory. While it does, we think it should look good. The soft and absorbent bath towels from the collection will indeed add some personal style to your bathroom.
Accessorising your life with functional items
Whether you are looking for a bag before you pop to the grocery store, an easy-to-use bag for school, or something durable on your day out, the EFTERTRÄDA tote bag styled for all will come in handy! This bag with its inner pockets also makes it easier to find small things and not to forget it can be re-used and paired with almost anything, no matter the style.
That is not all! Staying hydrated is essential, wherever you are. With the long-lasting water bottle by your side, you never have to go thirsty. Available in two colours (white and yellow), this practical bottle with a screw lid and handle can be filled with water, a refreshing smoothie, a freshly squeezed juice and even favourite drink!
“As more Malaysians embrace IKEA in their hearts, we are excited to finally present the EFTERTRÄDA collection to the many people. IKEA has always believed that everyone should be able to own good designs that are of quality and style. From t-shirts to bath towels, hoodies to water bottles, there is something for everyone. With its timeless style and multigenerational appeal, this collection is styled for all,” said Gerard Jansen, Country Retail Director (MY), IKEA Southeast Asia.
Treat yourself with EFTERTRÄDA X IKEA Food Special
You can even dine in style as IKEA will also be launching a new menu item, Laksa Lobster Spaghetti. It is available at the IKEA Restaurant for a limited time only, from 4th March until 30th March 2021. This new menu item will also be available for takeaway and delivery via Bungkusit and GoGet.
Limited collection giveaway for IKEA Family members
The first 800 IKEA Family members will get to redeem one (1) iconic barcode design face mask and one (1) tattoo sticker with purchase of any EFTERTRÄDA range*. Redemption starts in-store on 4th March 2021 (10AM), for the first 800 IKEA Family members (per store).
The EFTERTRÄDA limited collection* for adults, including the water bottle and tote bag will be available at all IKEA Malaysia stores beginning 4th March 2021, to be followed by IKEA.my/EFTERTRADA from 11th March 2021. As for the kids range of the EFTERTRÄDA collection, it will be coming soon to Malaysia! Details on the availability will be shared on IKEA.my.
For in-store and online purchases, the collection is limited to 2-pieces per article, per customer.
In supporting Malaysians to create a better everyday life amidst the current pandemic, all IKEA stores have strict preventive measures in place. To ensure the safety and well-being of all shoppers and co-workers, everyone is required to check-in via the MySejahtera upon entering the stores, restaurants and cafes; use a face mask upon entering the stores; get their temperatures check via a thermal scanner; disinfect their hands at the hand sanitizer stations; and adhere to social distancing using the clear and visible floor markings as a guide.
*Terms and conditions apply. While stocks last.