iProperty.com.my, Malaysia’s No.1 Property Site, has signed a commercial agreement with PropNex Malaysia, to help their property agents improve their business potential through digital platforms namely via iProperty.com.my’s latest proptech tool, iProperty PRO. Established in 2018, PropNex Malaysia is one of the fastest-growing real estate agencies in the country with over 600 property agents across 4 branches – Petaling Jaya, KLCC, Johor Bahru and Kota Kinabalu.
iProperty PRO was launched in May 2020 to assist Malaysian property agents in bringing their business to the next level using the latest property data insights. The proptech tool consists of features to help property agents in keeping track of how their listings are performing using data and in-depth insights. These could help property agents level up their game based on a market comparison with similar listings.
The signing ceremony was officiated by Wong Siew Lai, Acting Country Manager and GM Marketing & Communications, iProperty.com Malaysia Sdn Bhd and Marcus Teng, CEO of PropNex Malaysia at the Bangi Convention Centre.
In addition, iProperty.com.my will provide exclusive training sessions for PropNex Malaysia’s property agents on digital knowledge, provide consumer search insights and education on how to effectively use proptech tools to increase the visibility of their property listings.
Commenting on the agreement, Wong said, “There is no doubt that these are challenging times for the property market more so for property agents who have to deal with the reality of the new normal. The recent effects of COVID-19 are showing further shifts in the way property agents and property buyers, sellers and investors interact on their property journey. We are seeing digital data driving the way consumers seek properties more than ever before. PropNex Malaysia has recognised this and has seen the importance of equipping property agents with digital knowledge and property data insights to help them recharge and grow connections with the millions of property seekers in Malaysia who are using digital platforms to buy and sell properties.”
iProperty PRO identifies potential issues with the property agent’s listings through the Market Analytics feature, and what they can do to improve their listing in order to capture home buyers’ attention and boost their listings’ reach.