Ahead of 2026 where the Visit Johor and Visit Malaysia campaigns are happening simultaneously, Tourism Johor together with Johor Tourism Association (JTA) have launched the official Visit Johor 2026 vehicle decal sticker, first displayed on all JTA’s vehicles from tourism buses, cars, bikes and even water vehicles at Sultan Ibrahim Stadium, Iskandar Puteri.
Also present were Datuk Pandak Ahmad, Iskandar Puteri state assemblyman, Amirul Ashraf Muhd Johari, Assistant Director of Tourism Malaysia Southern Region, Col. Jamal Bin Salleh, Chairman of JTA, Sigit S Widiyanto, Consulate of the Republic of Indonesia and other invited dignitaries.
“We are aiming to have 10,000 vehicles under JTA; ranging from tour bus, motorcycles, buggy, hummer limousine, luxury cars, water vehicles, taxis, e-hailing rides and many more, to present the sticker for visibility,” Mohammad Nazrul bin Abdul Rahim, Tourism Johor Director, said to reporters after officiating the launch, adding that the effort may extend to the public too.
Its marketing efforts centre on important access sites like as airports, ferry terminals, land borders, rest and service areas (R&Rs), and major roadways throughout the state.
The campaign promotes Johor’s tourism attractions using social and mainstream media, as well as associations with influencers and local celebrities.
“After nearly 13 years since the last Visit Johor Year, which was postponed from 2020 due to the pandemic, it is now the ideal time to revive the campaign,” he said.
Meanwhile, Johor’s tourism infrastructure and products are over 90% complete, as the state ramps up large-scale advertising to attract 12 million visitors during Visit Johor Year 2026.
In May, Johor Menteri Besar Datuk Onn Hafiz Ghazi estimated that the campaign will generate RM42 billion in direct and indirect revenue based on expected visitor arrivals.
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