In keeping with its ‘Real Magic’ brand strategy, which aims to bring individuals and communities together and have a long-lasting beneficial effect on society, Coca-Cola Malaysia increases its efforts to support the less fortunate communities and cheer up the underprivileged this Ramadan.
This year, Coca-Cola Malaysia joined forces with new partners K Fry Urban Korean and Pizza Hut Malaysia, as well as strengthens existing collaborations with Yayasan Kemanusiaan Muslim Aid Malaysia, MYDIN Malaysia, and Marrybrown.
“We are also very pleased to be able to support the efforts of the Ministry of Domestic Trade and Cost of Living (KPDN) this Ramadan through the donation of ‘Bakul Rahmah’ to the B40 group and the ‘Bubur Lambuk Rahmah’ initiative which will be distributed to communities in need at various locations which have been identified throughout the country, together with MYDIN Malaysia,” said Khairul Anwar Ab Gahani – Public Affairs, Communications & Sustainability Director – Company’s Bottling Investments Group for Coca-Cola Beverages Singapore, Malaysia and Brunei.
The world’s largest non-alcoholic beverage company Coca-Cola has lined up a series of Ramadan Iftar and Food Aid under the banner of Fast2Feed programme across the nation, including key locations such as Mydin malls at Kelantan, Negeri Sembilan, Sarawak, and Johor, benefiting orphans and underprivileged communities of more than 4,000 recipients.
“The Fast2Feed Programme is a long-term initiative that we have carried out with Yayasan Kemanusiaan Muslim Aid Malaysia during Ramadan, and we are very honoured to be part of this meaningful initiative every year. Coca-Cola Malaysia has been playing an active role in this initiative for more than 10 years, and we look forward to continuing serving the community together for many years to come,” added Khairul.
In addition to working closely with its existing partners, Coca-Cola will also be doing programmes with its newest partner – K Fry Urban Korean in the ‘K Fry Kare’ Ramadan programme. Under this initiative, Coca-Cola and K Fry Urban Korean will be visiting eight selected orphanages within the area of Kuala Lumpur, Selangor, and Negeri Sembilan with Ramadan activities such as Iftar sessions with the children and donations to the welfare homes, as the brand’s way of sharing Ramadan blessings with the children.
The brand is also privileged to have support from Pizza Hut Malaysia in the distribution of Iftar packs to more than 200 beneficiaries in East Malaysia.
“Our local community will always be the heart of our business and operations at Coca-Cola, whether it is our very own employees or customers, to even all Malaysians. With over 85 years of footprints in Malaysia, we strongly believe that it is our shared responsibility to help those in need, and we are always ready to create that positive impact out there,” added Khairul.
Coca-Cola Malaysia will also be hosting an Iftar event at Masjid Enstek, for Coca-Cola employees to break their fast with local residents living around its bottling plant in Bandar Enstek.
Other programmes include the inaugural mass-iftar event with underprivileged communities at Kampong Gelam, Singapore, as well as collaborating with Geylang Serai Community Club and Burger King Singapore on food pack distribution programmes.