In line with Premium Outlets Malaysia’s long-term commitment to sustainability, Genting Highlands Premium Outlets and Johor Premium Outlets are launching their first-ever conscious consumption campaign, “Sustainable Rewards”, integrating sustainability into everyday shopping and leisure, while supporting local communities through social responsibility initiatives.
The campaign brings together eco-friendly rewards, engaging workshops, recycling programmes, and circular fashion initiatives to encourage Malaysians to embrace greener lifestyles. From EV-charging rewards and upcycled tote bags to hands-on planting workshops, this three-month initiative is designed to make sustainable retail enjoyable and rewarding while raising environmental awareness among our shoppers.
“At Premium Outlets Malaysia, we believe retail spaces can go beyond offering exceptional brands and savings – they must also reflect the evolving priorities of our communities. Sustainability is reshaping how Malaysians shop and travel – from Gen Z driving the rise of upcycled and sustainable fashion, to families seeking eco-friendly activities, and travellers choosing destinations with EV-charging support.
“Sustainable Rewards” integrates conscious choices into the shopping journey, from greener mobility to circular fashion and connecting with nature. This campaign marks a step towards our long-term vision of making sustainability a hallmark of our destinations, while setting a benchmark for how retail can inspire meaningful change,” said Jean Marie Pin Harry, President and Chief Operating Officer of Genting Simon Sdn. Bhd.
Recognising these evolving preferences, Johor Premium Outlets boasts one of the largest multi-generational EV charging hubs, complemented by an EV Bus Hub and featuring South East Asia’s first 1MW fast charger – all aimed at encouraging green mobility and reducing harmful emissions.
At Genting Highlands Premium Outlets, beyond shopping in the clouds at 3,000 feet above sea level, shoppers can also discover and take part in preservation efforts for one of the planet’s oldest tropical rainforests through Genting Nature Adventures’ trails, where they can encounter wild Siamangs and highly endangered pitcher plants found only in Genting Highlands.
Campaign Highlights
Genting Highlands Premium Outlets – “Shop with Intention, grow with purpose” 15th August to 14th September 2025
In collaboration with Genting Nature Adventures, shoppers who spend RM500 or more in a single receipt can join an interactive hands-on planting workshop at Center Court from Fridays to Sundays, 10am – 6pm. Participants may take home their plant or contribute it to the centre’s Green Wall, which will later be transplanted to the forest to support habitat restoration.
Johor Premium Outlets – “Charge, Shop & Get Rewarded” 15th August to 14th September 2025
Charge your EV, shop your favourites, and be rewarded. Spend RM800 in a maximum of two receipts and receive RM50 Premium Outlets Gift Voucher to enjoy even more savings from across 150 of the finest designer and name brand outlet stores.
Genting Highlands Premium Outlets and Johor Premium Outlets – “Recycle & Be Rewarded”
Shoppers can bring in sneakers or garments at participating stores and enjoy exclusive deals.
▪ Sneakers Collection (15th September to 31st October 2025): Enjoy additional savings with Converse, New Balance, Nike, Puma and more.
▪ Garments Collection (1st to 30th November 2025): Enjoy additional savings with Asics, Mango, New Balance, Nike, Outlet by Club 21, Poney Outlet, Sacoor Outlet and more.
Upcycled Tote Bag Redemption (1st October to 30th November 2025)
In collaboration with Kloth Cares, shoppers who spend RM1,000 in a maximum of two receipts can redeem an exclusive upcycled denim tote bag – transforming textile waste into stylish, sustainable fashion and rewarding shoppers with a piece that makes a difference.
With fun, hands-on activities and meaningful rewards, Sustainable Rewards brings sustainability into everyday life – proving that greener choices can be simple, enjoyable and rewarding for every shopper.
Genting Highlands Premium Outlets and Johor Premium Outlets are open Monday to Sunday, 10am to 10pm. For full campaign details, visit the Events page at www.premiumoutlets.com.my
