TENA, a leading incontinence care brand worldwide and in Malaysia, is proud to introduce TENAcity, Malaysia’s first band composed of members 50 years old and above with the purpose of spreading the message of active ageing and inspiring Malaysians to continue living their best lives regardless of age.
This past weekend saw Malaysians from across the nation showcase their musical talents in front of a panel of judges that included celebrated Malaysian artists Manbai and Reshmonu. A total of 111 participants composed of solo performers and bands took to the stage, belting out their favourite tunes for a spot in the TENAcity band and the grand prize of RM60,000. Gerard Singh, 56, Colin Thaddeus Jansen, 60, Raymond Chia, 52 and Mark George Felix, 56, took the spots for vocalist/bassist, guitarist, keyboardist and drummer respectively, with an impressive display of musicianship, stage presence and technical abilities that left the judges wanting for more.
The band expressed their joy after being crowned champions of the TENAcity band search. Despite facing tough competition from a talented group of musicians, they were proud to represent their peers and spread the message of active ageing to more Malaysians across the country. They thanked TENA for the opportunity and platform to pursue their dreams in spreading the notion of active ageing.
Gerard Singh, the band’s vocalist said, “The importance of maintaining an active lifestyle cannot be overstated, especially as one grows older. The band hopes to inspire more Malaysians to prioritise active ageing, which has not only physical but also mental implications.” He also added, “We appreciate TENA’s efforts in creating an avenue for older Malaysians to stay active, as there are often few options available to this demographic.”
Su Ting Nee, President of Vinda Group SEA said, “I am delighted and encouraged by the support and turnout for the first ever TENAcity band search. It was both a humbling and unforgettable experience witnessing this group of Malaysians put their heart and soul out there on the stage today. We witnessed some of the best performances we’ve seen and we can’t wait for TENAcity to take the story of active ageing to more Malaysians.”
“We couldn’t have chosen a better group to represent our brand and message. They are truly a testament and embodiment of active ageing and I am excited to share them with the rest of the nation in hopes that we continue empowering everyone to live their lives actively both physically and mentally,” she added.
TENAcity will embark on a tour of Malaysia starting in June 2023, kicking off with a performance in Shah Alam followed by Penang, Ipoh, Kuantan, Johor Bahru and finally back in Petaling Jaya. The focus will be on bringing the band to the grassroots communities to influence and encourage Malaysians to adopt active lifestyles without age as a barrier.
Su added, “We believe in order to spread the message of active ageing, it is vital that we reach out to as many Malaysians as possible. We want to show Malaysians of all backgrounds that TENA is always here to support them to live their lives tenaciously unhindered by factors like age and socioeconomic status in order to continue their legacy. Throughout this tour, we will also be working with Malaysian NGOs and other organisations to amplify our message and bolster our efforts in advocating active ageing.”
The TENAcity nationwide tour will run from June to November 2023. For more information on TENAcity, including tour dates and locations, head to www.TENA.com.my
