Royal Selangor has launched its new store at The Mall, Mid Valley Southkey, in Johor Bahru.
This new opening marks a significant step in the brand’s expansion, reinforcing efforts to bring the art of pewter to more discerning audiences throughout the region.
This new Johor Bahru location, Royal Selangor’s second in the city, has been strategically positioned at Mid Valley Southkey, a dynamic lifestyle destination known for its vibrant mix of retail, dining, and entertainment.
Chen Tien Yue, the Executive Director of Royal Selangor, welcomeD visitors on the new store’s inauguration day, reminiscing about the story of the 140 years of pewter finery as well as sharing the same pop interests, like the comics and films’ series, with clients and visitors alike.
He also highlighted their latest series, “Tariq”, named after the Arabic word for pathfinder or morning star. Drawing from the intricate design motifs of antique astrolabes used during the Abbasid Caliphate—historical instruments once essential for navigation, astronomy, and timekeeping—Tariq blends tradition with modern design; each piece reflects celestial elegance and the precision of these early scientific tools.
The new store follows a series of recent openings in London, Jakarta, Singapore, and across Malaysia. Earlier this year, Royal Selangor launched a store in Beijing, along with concessions at SKP Chengdu and Shanghai.
Renowned for a commitment to fine pewter craftsmanship, Royal Selangor’s products are available in more than 20 countries.
Measuring 893 square feet, the store is compact yet immersive, designed as a storytelling space as much as a retail environment.
Visitors are welcomed by dynamic LED screens at the shopfront and interior, bringing to life the brand’s heritage, craftsmanship, and collections through animated visuals.
Design elements within the store reflect a contemporary interpretation of tradition. A bespoke wallpaper pattern, created exclusively for this location, features a subtle metallic shimmer inspired by the finish of pewter, an elegant nod to Royal Selangor’s legacy. The design also highlights the brand’s capability in interior architecture, made possible through Metalesce, an in-house-developed innovation.
The retail space is thoughtfully laid out to create a complete and elevated shopping experience. A neutral palette and carefully considered lighting offer a warm, welcoming ambience, allowing the design and details of each piece to take centre stage.
Tinted-glass displays and integrated LED screens create a visually engaging environment that balances refinement with modernity.
The new store will offer a wide selection of Royal Selangor creations, from timeless pieces and bestsellers to the latest collections in drinkware, décor, accessories, gifts, and collectibles.
An invited guest, an Ipoh native who travelled from Singapore to the store’s opening, Adam, 28, shared with The Iskandarian that he had a Goldfish & Peony Plaque from the Auspicious & Oriental collection series previously to invite more fortune into his third home. Adam purchased a Dining & Entertaining set which he had been eyeing, and even won a lucky draw gift, and had his photo taken with Chen Tien Yue.
The Royal Selangor store, located at G-10, The Mall, Mid Valley Southkey, Johor Bahru, invites customers to discover the craftsmanship and creativity behind every piece.
