BookXcess embarked on the CSR campaign in a bid to make books widely accessible to the underprivileged alongside three non-governmental organisations (NGOs). The five-month-long book drive was held within their retail stores, where patrons of BookXcess were able to join hands and purchase books for the recipients.
On World Book Day, BookXcess, Malaysia’s leading alternative bookstore donated a total of 13,000 books to the underprivileged communities as part of their Corporate Social Responsibility (CSR) campaign, Red Readerhood. BookXcess embarked on the campaign in a bid to make books widely accessible to the underprivileged alongside three non-governmental organisations (NGOs). The book drive was held within their retail stores, where patrons of BookXcess were able to join hands and purchase books for the needy.
The 13,000 books were equally donated to Red Readerhood’s collaborating NGOs, which includes The Book Effect — a project under Friends to Mankind, NGOhub, an award-winning humanitarian organisation established by its Malaysian founder, Raj Ridvan Singh, and Buku Jalanan Chow Kit, an organisation that helps underprivileged children to escape the cycle of poverty in Chow Kit area.
Throughout the Red Readerhood campaign, BookXcess joined hands with its customers by matching each donation made by the public in-store to meet the 13,000-book goal. For more information and updates on BookXcess and its Red Readerhood programme, please visit https://www.bookxcess.com/.
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