Malaysia’s home improvement retailer, MR D.I.Y. Group [M] Berhad launched its latest MR D.I.Y. PLUS flagship store at The Mall, Mid Valley Southkey, Johor Bahru.
Drawing its inspiration from the positive spirit of the Johor people, the store captures and reflects the muti-faceted nature of the southern state – its long history, vibrant culture, modern outlook, its unique position as a gateway to the southern states, and its vibrant economy, making the state a true gem.
Building on the jewel theme, the store features a grand gemstone-inspired entrance, as well as mirrored finish, ruby-red diamond art and geometric designs. Every corner of the MR D.I.Y. PLUS flagship store creates a truly memorable experience for every visitor.
The Jewel Artpiece at the centre of the store is a stunning addition that captures Johor’s beauty and heritage with intricate, gemstone-inspired designs – a must-see and perfect for photos.
Commenting on the newly-opened store, MR D.I.Y. Group’s Head of Marketing, Alex Goh said, “As Malaysia’s largest home improvement retailer and a homegrown Malaysian brand, we are committed to bringing fresh concepts that captivate our customers. The ‘Jewel’ theme for this store pays homage to Johor, a progressive and dynamic state much admired by the people of Malaysia – a true gem. Inspired by this, we have created an exceptional retail journey that engages the senses and celebrates Johor’s spirit.
“Johor Bahru’s vibrant community and growth make it an ideal location for this flagship store. We’re dedicated to being more than a retailer; our aim is to be part of the community, creating a welcoming space for Johoreans. MR D.I.Y PLUS at Southkey offers a lively, engaging shopping experience that meets daily needs, celebrates Johor’s spirit, and delivers ‘Always Low Prices,’” said Goh.
The MR D.I.Y PLUS flagship store is the Group’s 1,300th outlet, spanning over 33,000 sq ft and offering over 17,000 products from MR D.I.Y. Group’s brands – MR D.I.Y., MR. DOLLAR, MR. TOY and EMTOP – ensuring there is something for everyone.
The store also features engaging and interactive experiential attractions, an interactive LED screen with motion sensors, dedicated promotional areas, a workshop and event space, a retailtainment zone, a permanent playground, and an artistic infinity room.
As part of the grand opening festivities for the new store, MR D.I.Y Group has lined up a series of celebratory activities and promotions from 18th to 24th November 2024.
The MR D.I.Y. PLUS The Mall, Mid Valley Southkey is the latest MR D.I.Y. PLUS store in the country. The Group launched the first MR D.I.Y. PLUS store in Mid Valley Megamall in 2022, Kuala Lumpur.
The MR D.I.Y brand was launched in 2005, followed by MR TOY in 2019, MR DOLLAR in 2020, MR D.I.Y Express in 2021 and MR D.I.Y. PLUS in 2022. The Group is also a master franchisee of the EMTOP brand in Malaysia, and opened its first EMTOP outlet in 2023.
