A dynamic period of growth and opportunities abound at award-winning destination Desaru Coast as it embarks on its next phase of new offerings and developments to strengthen its position as a leading destination for tourism and resort living.
Under the Desaru Coast, Next Level growth agenda, the destination is rolling out a multi-phase expansion programme that will see the introduction of global leader in luxury hospitality, Mandarin Oriental as the new operator of its iconic resort property; upcoming resorts and service residences by new investors; premium marina facilities with sailing events and yacht charters and a host of international events; and community-uplifting initiatives.
The arrival of Mandarin Oriental marks a significant milestone in the new phase for Desaru Coast. Mandarin Oriental will operate the iconic beachfront property that was the last masterpiece of legendary architect Kerry Hill. The resort, under the management of Mandarin Oriental, will offer a tranquil retreat combining refined luxury, holistic wellness, and exceptional hospitality.
Mandarin Oriental will commence managing the property from June 2025, with a full rebranding in January 2026 as Mandarin Oriental, Desaru Coast – making this the first Mandarin Oriental beach resort in Southeast Asia. It is also currently the only Mandarin Oriental beach resort in Southeast Asia with a residential component. The 40 upcoming branded residences will provide owners access to Mandarin Oriental’s legendary service, enhancing the property’s appeal as a year-round destination for luxury living.
Menteri Besar Johor, Dato’ Onn Hafiz Ghazi, who witnessed the signing ceremony of the hotel management agreement at the resort, said, “Mandarin Oriental has created and defined some of the world’s most renowned properties and destinations across the world, and this, being their choice for their second property in Malaysia, is a testament to Johor’s immense potential. There is no better brand to lead the reintroduction of this iconic beachfront resort property as we prepare for Visit Johor Year 2026.”
Laurent Kleitman, Group Chief Executive of Mandarin Oriental, said, “Mandarin Oriental, Desaru Coast represents a significant step in our strategic vision to bring the Group’s legendary service and crafted experiences, that resonate deeply with today’s luxury traveller, to new and exceptional locations.”
Positioned at the heart of Asia Pacific’s booming tourism sector, Desaru Coast’s world class infrastructure, diverse offerings and strategic location within the Johor-Singapore Special Economic Zone (Johor-Singapore SEZ) bodes well for the resort, enhancing its accessibility to high-value travellers from Singapore and the region who are seeking authenticity, accessibility, and premium experiences.
“Initiatives like the Johor-Singapore SEZ enable Desaru Coast to become a premium resort destination for investors looking to be key players in this region. In turn, we recognise the efforts Desaru Coast has made in investing and re-investing in Johorean people and businesses continuously as part of its 30-year masterplan,” said Onn Hafiz.
The addition of like-minded partners and investors, who share Desaru Coast’s ambition to shape the integrated resort into an innovative, future-forward coastal landmark, not only strengthens the destination’s regional positioning but also reflects the shared commitment to curating exceptional experiences and driving long-term economic growth through high-value tourism.
Dato’ Mohamed Nasri Sallehuddin, Chairman of Destination Resorts and Hotels, said, “All of these are amplified by our alignment with national and state-level priorities — particularly the Johor–Singapore Special Economic Zone, which presents meaningful opportunities to further embed Desaru Coast within a broader cross-border flow of talent, investment, and high-value tourism.”
Desaru Coast began welcoming third-party investors in 2023, marking a new era of collaborative growth, strengthened momentum, and diverse offerings. Over the next five years, the destination will see the addition of new keys, facilities, and curated experiences, including resort and residential offerings as well as other hospitality components.
These developments will be driven by new investors and leading Malaysian hospitality players. Riyaz Group is set to deliver Dash Resort Desaru Coast and branded residences, while ECM Libra Group will introduce an Ormond-branded hotel along with managed branded residences.
As these new projects take shape, Minor International — the destination’s first foreign investor — is also exploring further opportunities to expand its footprint in Desaru Coast.
Karina Ridzuan, (Interim) Group Chief Executive Officer of Destination Resorts and Hotels, said, “Strategic partnerships with reputable brands such as Mandarin Oriental, elevated enhancements at the destination, along with differentiated events and programmes year-round, will drive sustainable growth, boost tourism, uplift communities, and attract investments – not only for Desaru Coast, but also for the State of Johor. Our next chapter brings innovation, collaboration, and unique guest experiences for all.”
Earlier this year, Desaru Coast inked a partnership with Singapore’s ONE°15 Marina to introduce premium marina facilities and curated sailing experiences at the Desaru Coast Ferry Terminal, expected to be operational by September 2025. This partnership will allow visiting yachts improved access to the Malaysian eastern coastline, while offering sailing events and luxury yacht charters designed to attract the global yachting community.
Large-scale international events like the recently concluded Desaru Coast Multi Sport Festival presented by IRONMAN and the upcoming Ombak Festival in September 2025 — Desaru Coast’s signature coastal celebration of music, arts, and culture which is anticipated to draw over 8,000 visitors this year — further enrich guest experiences across the destination.
As part of its long-term commitment to local community development, Desaru Coast also continues to invest in social impact initiatives like its school programmes that provide resources and learning opportunities to equip local students with the knowledge and skills needed for future success.
Plans are also underway for the establishment of a Centre of Excellence focused on tourism and hospitality training, an initiative under the Johor Talent Development Council. This hub for training, innovation, and skills development will empower locals and aspiring professionals with specialised skills, strengthening the region’s talent pipeline and fostering inclusive economic growth.
