Cycle & Carriage Johor Bahru Brings Luxury Living to Life for Customers

Mercedes-Benz Star Experience offered an immersion session for customers to experience the brand’s commitment to exceptional journeys

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Mechanical Workshop Tour

It is said that luxury is in every detail and how it shows up  in every aspect of your life. In line with delivering exceptional journeys to its customers, Cycle & Carriage recently brought to life the Mercedes-Benz Star Experience, an immersive lifestyle and educational event  curated specially  for  Mercedes-Benz  owners. The  personalised  and  exclusive  event  was held  in the  Cycle  & Carriage  Johor Bahru autohaus, which is designed with the  latest Mercedes-Benz Brand Presence and is currently home  to the only Mercedes-Benz Malaysia Certified Body & Paint Centre in the Southern region.

“The  Mercedes-Benz  Star  Experience  held  today  at  Cycle  &  Carriage   Johor Bahru  aims  to  create an exceptional   experience  the   finer   things  in  life,  specially  curated  for  Mercedes-Benz  owners.  This immersive session is also our appreciation to our customers, whilst offering  them  a more comprehensive understanding of the  premium services we provide for their Mercedes-Benz needs,” said Cycle & Carriage General Manager – Head of After-Sales, SV Balasubramanian.

The  immersive  luxury  experience  kick-started  with  a  look  into  the  future  and  the  brand’s  efforts in innovation.  The  customers were  brought through an  electric   vehicle  presentation  and  Mercedes  Me Connect demonstration,  which  showcased how  Mercedes-Benz  owners can  access and  control  their vehicles remotely with a smartphone. In line with the  move  towards an electrified future, customers also went  on a workshop tour to view the  latest service and  repair  technologies first-hand, with special focus on the  technology created for the Mercedes-Benz plug-in hybrid and Mercedes-EQ vehicles. Diving deeper into  Cycle  &  Carriage’s  brand  strength in premium  services,  customers also  had  the  chance to  see a demonstration on the  body repairs and  the  value of using genuine parts at the service centre by a service expert  skilled in handling  a wide range  of fixes on a Mercedes-Benz vehicle.

In  an  effort  to  create digital  awareness and  inspire  the  adoption  of premium  electric  vehicles, Cycle & Carriage   product  experts  also  gave   customers  an   in-car  tour   of  the   EQS  450+   by  Mercedes-EQ, showcasing  the  unique  features of  the  future-forward  vehicle.  They also  had  the  opportunity  to  learn about using the  Mercedes Me service to gain better understanding on its enhanced offerings to achieve a luxurious and seamless digital experience on the road.

To create a truly 360  exceptional  experience  at  the  event,  customers also dined  in style and  savoured a luxurious  3-course  chef-curated  lunch,  bringing  their  tastebuds on  an  exceptional  gastronomic  journey like no other. Customers were treated to an array of lifestyle pop-up booth activities throughout the sleek Cycle & Carriage Johor Bahru autohaus designed to exude elegance and modernity. Reflecting the brand’s passion for exceptional living, the activities ranged from an interactive golf simulator, premium hair styling experience by Toyako Image Maker Styling for those who needed a trendy hair makeover, Inside Scoop ice cream for customers to  savour a quality  sweet treat, and  even  to a coffee brewing  workshop for those looking  to  hone  their coffee-making skills. To top off the lifestyle experience, visitors enjoyed their retail therapy and picked  out their latest favourites from the  extensive display of Mercedes-Benz merchandise to add to their collection whilst enjoying the additional 20% discount.

Visitors who are looking  to learn more about the services offered by Cycle & Carriage  can head  on over to Cycle  &  Carriage   Johor Bahru.  Cycle  &  Carriage   Johor Bahru  is  the  largest  and  only Mercedes-Benz Malaysia Certified Body & Paint Centre in the Southern region of Malaysia.

Visit https://www.ccb.mercedes-benz.com.my/ to stay up-to-date on the latest Cycle & Carriage  happenings.