The Holy month of Ramadan is more than just the start of a festive occasion, it is also the best time for families and friends to cherish moments of togetherness. Whether it is having a pre-dawn meal before fasting or breaking fast together, these shared traditions create opportunities for families to strengthen their bonds with loved ones.
Understanding the importance of genuine connections during this meaningful month, the LEGO Group introduces the “Main Bersama, Eratkan Silaturahim”, a campaign that encourages families to rediscover the joy of play and build relationships across generations.
Build Relationships beyond Screens through the Power of Play
In today’s digital world, this balik kampung season meant to bring people together is often overshadowed by digital distractions – playing mobile games, scrolling social media, and responding to emails. These competing priorities often get in the way of true connection.
To spark meaningful interactions, the LEGO Group presents a heartwarming campaign video that tells the story of a grandfather who reconnects with his grandchildren through LEGO play. By inviting them to build a LEGO kampung scene together, he turns a simple activity into a bridge connecting generations, reminding us that true connections can be built and rebuilt not just by sharing spaces, but by sharing experiences.
From waiting to break fast to visiting relatives at open houses, LEGO play offers a fun and engaging way to bring families and friends closer together. Parents can turn LEGO building into a creative bonding session with grandparents, challenge little ones to build something special for family gatherings, or invite their besties to join in the fun! Just like the endless possibilities of LEGO bricks, adding a touch of creativity to Ramadan and Raya traditions can create lasting memories.
For many, balik kampung is also about reuniting with their kampung bestie – the childhood friend they see only during Raya, but never forget. To celebrate these special friendships, LEGO Malaysia is launching a #LEGOMYKampungBestie social media contest from 14th to 24th March, to reward fans with exciting LEGO sets worth over RM2,400!
To participate, LEGO fans simply need to comment on LEGO Malaysia’s
#LEGOMYKampungBestie social media post and share:
- Who is your child’s Kampung Bestie?
- Why are they besties?
- What are they looking forward to doing together this Raya?
The top three most touching entries will each win an exclusive LEGO set – perfect for building new memories together with their kampung bestie this Raya!
Limited-Time Raya Promotions
From 1st March onwards, shoppers can redeem limited-edition LEGO Raya packets with a minimum spend of RM88 on any purchase of LEGO sets (while stocks last). On top of that, from 14th March to 6th April, an exclusive 20% discount will be applied to selected LEGO sets.
Shop exclusive LEGO Raya deals at LEGO Certified Stores and online via LEGO Malaysia,
Box of Bricks, LEGO Lazada Malaysia, LEGO Shopee Malaysia and Brick Magic. Follow
LEGO Malaysia Facebook and our partners on social media at Box of Bricks Facebook, Box
of Bricks Instagram, Brick Magic Facebook and Brick Magic Instagram for the latest
promotions.
