Airbnb Data Reveals Travel Trends Among Women Guests and Hosts in Malaysia

Women have long played a crucial role in the Airbnb community, from creating welcoming stays to driving economic empowerment through hosting. Globally, women make up more than 54% of Airbnb hosts, with women-led listings making up almost 55% of all Guest Favourite homes on the platform¹.

Here are some ways in which hosts, self-identified as women, excelled on Airbnb in 2024²:

• Earnings: The typical woman host in Malaysia earned RM 8,815 in 2024 ³
• Guest Favourite Listings: More than 40% of all Guest Favourite listings in Malaysia are hosted by women.
• Five-star ratings: In 2024, almost 50% of female hosts received 5-star reviews in Malaysia.

Airbnb data also revealed key travel trends among Malaysian women in 2024, which include⁴:

• Most booked domestic cities: Kuala Lumpur was the most booked city by female travellers in Malaysia, followed by Johor Bahru, Selangor, Melaka and Penang.
• Most booked international cities: Airbnb data also revealed Taipei as the most booked international destination for Malaysian women, with Bangkok ranking as their favourite city, followed by Melbourne and Busan.
• Trending domestic destinations: Mersing, Johor saw an estimated 30% increase in nights booked by female guests, making it the top trending destination in Malaysia, followed closely by Dungun, Gombak, Kemaman and Kluang.
• Duo travel remains the most popular travel style among Malaysian female guests in 2024.
• Women aged 30 to 39 accounted for the majority of nights booked by female travelers in Malaysia, making this age group the most active on Airbnb.

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¹ All figures are estimates based on Airbnb internal data from 1 January to 31 December 2024, for hosts self-identified as women.

² All figures are estimates based on Airbnb internal data from 1 January to 31 December 2024, for Malaysian guests self-identified as women.

3The typical host earnings amount represents the median amount of earnings for Malaysian women hosts (self-identified) in 2024.

⁴All figures are estimates based on Airbnb internal data from 1 January to 31 December 2024, for guests self-identified as women.