Digital travel platform Agoda’s latest Gen Z Travel Survey reveals that TikTok is the leading source of inspiration for this tech-savvy generation, with nearly one-third (30%) citing it as their go-to platform.
TikTok is followed by travel apps, like the Agoda mobile app, at 15%, and recommendations from friends or family account for 14% of the travel inspiration. In contrast, the generation aged 44-59 relies more on Google, with 23% using web search as their main source of inspiration.
The survey also highlights that a third (34%) of Malaysian Gen Z travellers prefer travelling with a partner, while almost a quarter (24%) enjoy family trips, and 19% primarily travel with a group of friends.
Beaches and islands are the most sought-after destinations, capturing 30% of the votes. Urban city adventures follow closely, appealing to 21% of Gen Z travellers. Meanwhile, cultural and historical sites are tied with cold-weather destinations, each named as the preferred destination type by 11% of Gen Z travelers.
Fabian Teja, Country Director Malaysia and Brunei at Agoda, shared, “Gen Z travellers are a tech-savvy generation. As a tech-driven company, we’ve expanded beyond just accommodations to offer flights, activities, and other travel services. This makes Agoda a one-stop solution for trip planning, ensuring a seamless and affordable experience for any traveller, no matter the generation.”
Agoda’s extensive offerings include over 5 million properties worldwide, as well as flights and activities, allowing Gen Z travelers to explore tranquil beaches, dynamic cities, or the cooler climes they long for. Travellers can access the best deals and plan their adventures by visiting agoda.com or downloading the Agoda app.
+The Gen Z Travel survey was conducted via the Agoda platform between 10th – 31st January 2025. It featured over 15,000 participants from markets including Hong Kong, Indonesia, India, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.
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