ZALORA, Asia’s leading fashion and lifestyle e-commerce destination, and part of Global Fashion Group (GFG) launched its Snap and Drop apparels donation program on its website and mobile app. Collaborating with Life Line Clothing, a local zero waste textile collector, ZALORA aims to give donated apparels a second chance to be loved and worn or upcycled into new items. Collected textiles will be reused and resold if in good-condition or repurposed as raw materials for household items like rugs and tote bags.
This programme is part of ZALORA’s sustainability initiatives on promoting a more circular fashion economy to tackle climate change, and part of a broader movement in GFG’s long-term People and Planet Positive strategy.
Through this partnership with Life Line Clothing, donors can drop their pre-loved apparels at nearly 1,000 textile recycling bins across Kuala Lumpur, Putrajaya, Selangor, Johor, and Melaka.
Full map can be found here.
Collected textiles will be diverted from landfills and sent to a Life Line Clothing facility to be sorted, then reused, refurbished, or upcycled. To encourage donations, donors will receive RM20 cashback on their next ZALORA purchase.
To take part in the Snap and Drop Programme:
- Pack any clothes, shoes, bags or other fabric items
- Snap a picture of their bag of donated items in front of the collection box at one of the drop-off locations
- Drop their items into the collection box, and do note down the collection box number located at the front of the box
- Fill up a form located on the ZALORA website to obtain cashback
In an effort to make these repurposed items more easily accessible to customers, and to provide a greater range of sustainable and more environmentally-friendly products, Life Line Clothing has started to offer selected upcycled items made from repurposing the fabric of donated items, for purchase on the ZALORA platform.
Arvind Devadasan, Head of Sustainability, ZALORA said: “We are excited to collaborate with partners like Life Line Clothing Malaysia to provide more recycling opportunities for our communities. Look out for the Snap and Drop programme bins around our cities, neighbourhoods, workplaces, and malls. Together, we can do our part to create a greener and more sustainable fashion ecosystem.”
Andrew Jackson, Head of Business Development of Life Line Clothing said: “We’re thrilled to extend our partnership with ZALORA into Malaysia. This programme focuses on enhancing community awareness about textile recovery whilst reshaping behaviours around discarded textiles.
It’s crucial for retailers and e-commerce platforms to explore various avenues and facilitate accessible solutions for their customers when their products reach the end of their life cycle and
in doing this, ZALORA are pioneering ahead in how the industry will evolve.”
ZALORA’s upcycling and cashback programmes have currently been rolled out in Singapore and Malaysia, with plans being explored to expand to other markets in the Southeast Asian region alongside local upcycling partners. More information on the programme can also be found here.
 launched its Snap and Drop apparels donation program on its website and mobile app.){kind=link}