Paradigm Mall Johor Bahru, one of the malls under the management of WCT Malls Management Sdn Bhd unveiled its “Do It 过好年” theme in collaboration with 988 Chinese Radio Station for this year’s 2023 Lunar New Year.
The “Do It 过好年” theme currently ongoing until 5th February 2023 will feature the rabbit Q-Zai Mascot, Meet & Greet with 988 DJs, Oriental performances, Acrobatic Lion Dance, Chinese New Year festive booths & bazaar and Limited-Edition Red packets, premiums redemption and purchase with purchase Premium Abalone deal.
The decorations will be unique for each WCT Mall, and Paradigm Mall JB will have a ‘Gifting’ atmosphere where a huge 20ft wishing tree will be the centre masterpiece for the public to make wishes and “hang their wishes”. This year’s Chinese New Year is exceptionally special for the mall and its visitors as the objective is to celebrate ‘togetherness’ by re-uniting with their loved ones as the past few years have been challenging for people to meet due to the COVID-19 pandemic.
Crystal Soon, Assistant General Manager Paradigm Mall Johor Bahru said, “Chinese New Year is the start of a prosperous springtime of the year, bearing ambitions and positive energy to all. This year’s Lunar New Year at Paradigm Mall Johor Bahru is uniquely celebrated through its Q-Zai rabbit mascot and decorations which carry the meaning of “togetherness”.
We, at Paradigm Mall Johor Bahru, are constantly evolving and experimenting with interesting ways of organizing events, promotions, and activities, especially during this endemic period. Our partnership with 988 Chinese Radio Station is a fresh and creative way to not only support local entertainment but also the community through the showcase of local talents and our Oriental activities which provide a sense of belonging to the local community.
To hype-up the festive season and provide more to our loyal shoppers and community, we have also launched our Weekly Lucky Draw for Mall wide spending and Chinese New Year booth spending! Shoppers have the opportunity to win away cash prizes of RM888 every week. Providing value for money promotions that enable shoppers to save more on their spendings essentially is our way of appreciating them this festive season”
Other highlights and public activities that will take place at Paradigm Mall JB during the 1-month Chinese New Year celebration as follows:
Paradigm Mall JB
1) 988 DJ Road Tour & Media Launch on 7 Jan 2023 (3pm – 5pm)
2) Artist appearance -Stella Chung & Nick Chung on 15 Jan 2023 (2pm)
3) Blessing LED Lion Dance on High stilt
4) Dragon Dance Performance
5) God of Prosperity Walkabout
6) 24 Festive Drums Performance
7) CNY Feng Shui Talk
8) Calligraphy contest
9) Chinese Mask Changing Performance
10) Three goddess-Fu Lu Shou Walkabout
For more information about the festivities and promotions, kindly visit www.paradigmall.com.my/jb https://www.facebook.com/ParadigmJB/
