Hard Rock Cafe announces the global launch of its brand-new menu item – the Messi Burger as the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign in partnership with global football legend Lionel Messi. This culinary delight, crafted by Messi himself, is now available for fans to order at Hard Rock Cafe locations worldwide.
As part of Hard Rock International’s ongoing partnership with Lionel Messi, Hard Rock Cafe is proud to introduce a namesake burger inspired by the football legend himself, paying tribute to Messi’s ideal burger components.
The Messi Burger includes ten flavourful ingredients for a game-changing take on Hard Rock’s Legendary Steak Burger. As Hard Rock and Messi fans bite into the burger, they’ll taste a juicy double stack of the finest ground beef patties, seasoned, and seared to perfection. Tastebuds score big with the burger’s winning combination of toppings: provolone cheese, sliced chorizo, caramelized red onion, and Hard Rock’s signature, spicy, smoky sauce served on a toasted brioche bun with shredded romaine lettuce and vine-ripened tomato. If you want to get really MESSI, try the burger topped with a fried egg for a small fee.
“It is an honour to take our partnership with world-renowned football star, Lionel Messi, and the LIVE GREATNESS campaign to the next level with his very own take on Hard Rock Cafe’s Legendary Steak Burger,” said Jon Lucas, COO of Hard Rock International. “We are excited to welcome Hard Rock and Messi fans to our turf to try the burger inspired by Messi’s very own favourites for a unique and unforgettable experience.”
In 2021, Messi teamed with Hard Rock for the brand’s LIVE GREATNESS campaign, an initiative built on the fan-focused principles that have guided Hard Rock since the opening of its first Cafe location in London in 1971 and aiming to inspire fans while calling on them to unite under their love for the iconic entertainment and hospitality brand.
The collaboration pays homage to Hard Rock’s roots, as the brand’s world-famous T-shirts came about when the original Hard Rock Cafe London sponsored a local soccer team in the 1970s. Hard Rock and Messi have come together to unveil a new collection of merchandise, which includes some of Messi’s iconic symbols such as the number 10, the lion, and his own logo.
For additional information on Hard Rock Cafe, please visit https://www.hardrockcafe.com. To learn more about Hard Rock International, please visit https://www.hardrock.com. All merchandise from the collaboration between Hard Rock and Lionel Messi is available in stores and online.
