My Destination Sabah & Labuan Roadshow 2022 hosted by Tourism Malaysia Sabah has made a pitstop in Johor for a Business to Business (B2B) exhibition at Fraser Place Puteri Harbour, Iskandar Puteri after a successful one held in Pulau Pinang at the end of 2021.
Officiating the programme was Iskandar Mirza Mohd Yusof, Senior Director of Domestic and Events Division, Tourism Malaysia. “This programme would support travel operators, especially in Sabah, Labuan and Johor as well as rejuvenating the domestic travel industry,” he said in his speech.
The packages on offer are designed to pique the interest of the local business community in hosting corporate events such as meetings, seminars, conferences, incentive visits, and team-building activities, resulting in an indirect network of cooperation between travel agencies, which will encourage organised holidays in the new normal while contributing to the MICE market segment.
A total of 18 tour agencies, 7 hotels and 3 airlines were brought from Sabah and Labuan to offer packages like incentives, corporate family day programme and business tour packages to meet 80 potential Johor buyers in the exhibition.
A Memorandum of Understanding (MoU) signing was also held between Sabah Tourism and Johor Tourism Consortiums to promote two-way tourism packages between the two states.
Sabah Tourism Board and Labuan held presentations of activities and tourism hotspots in respective areas for Johor tourists to discover.
“Following UNWTO (World Tourism Organisation) Sustainable Development Goals (SDG) effort, the community-based activities presented here is to showcase where locals (of the tourist spots) would benefit from the tourism activities, and tourists get to experience local products and produce,” said Iskandar when asked to brief about the SDG effort in the new norm tourism.
