UK’s largest sporting goods retailer, Sports Direct has opened one of their biggest concept stores in Sunway Big Box, Sunway Iskandar, Iskandar Puteri, Johor. Hobbyists and athletes alike can now enjoy the offering of 70 leading brands in their over 18,000 square feet of sports retail, where maneuvering is made easy by their ‘shop-by-sports-zone environment’ that offers competitive prices with a range of promotions.
Upon entering, customers will first see the lifestyle zone where sports’ brand kicks are lined up according to their brands on a lit up wall. Against the zone are the kids zone with bright, white walls and you will start seeing more as you get inside. Active ladies would be delighted to find the leggings and sports-bra section where you can find the different cuts and sizes in neat arrangements for an easier shopping experience.
“We are very excited to open the next flagship store in Johor state, marking the latest in retail elevation,” said Paul Gibbons, Managing Director of Sports Direct Malaysia. “We are yet to open our first store in Singapore and this opportunity with Sunway Big Box puts us strategically within reaching distance of that market, while also accommodating the wider market of Johorians,” he added on the opening day (24th September 2020). Paul had also announced Sports Direct’s new regional headquarters at Sunway City with a multi-year tenancy agreement to open a vertically integrated office and retail facility in a standalone Sunway building, located between the Sunway Lagoon and Sunway Hotel that is due to open by early 2021.
