Building on its commitment to safeguard Johor’s marine ecosystems, Yayasan Johor Corporation (Yayasan JCorp) launched a new Seagrass Ecotourism Experience on 1st to 2nd July 2025 in the pristine coastal waters of Mersing, Johor.
This initiative marks the next chapter in Yayasan JCorp’s marine conservation journey, which began in 2023 with coral rehabilitation effort. Recognising that a healthy ocean ecosystem relies on the protection of its fundamental building blocks, Yayasan is now expanding its focus to include seagrass meadows, a crucial yet often forgotten part of the marine environment.
While coral reefs often capture the spotlight, seagrass ecosystems quietly perform vital roles such as supporting marine biodiversity, acting as nurseries for fish and other species, stabilising coastlines, and storing carbon. Despite this, many people have never witnessed their delicate beauty or fully understood their ecological importance.
Through this programme, Yayasan JCorp aims to not only raise awareness but also offer direct, immersive experiences with these vital underwater meadows. Participants explored Pulau Setindan, one of Johor’s most ecologically rich and least disturbed marine areas, guided by marine experts and community leaders.
Chief Executive Officer of Yayasan JCorp, Zaidatul Zurita Abdul Rahman, said the initiative underscores Yayasan’s belief in protecting the entire marine ecosystem, recognising that vital habitats like seagrass meadows play an irreplaceable role in supporting biodiversity, safeguarding coastal communities, and contributing to global climate resilience.
“In 2023, we began with coral rehabilitation. Today, we take the next step by protecting seagrass meadows, which are often forgotten but absolutely vital to our marine ecosystem. When you stand by these underwater grasslands, you see just how much life they support and how closely they are tied to the wellbeing of our coastal communities. By safeguarding them, we are not only preserving nature but also securing a healthier, more resilient ocean for future generations,” said Zaidatul.
She added that programmes like this are crucial in educating the public about the interconnectedness of marine ecosystems, which are too often taken for granted.
“Many are unaware that seagrass beds are the foundation for countless marine species and act as natural barriers protecting our coastlines. Beyond ecological value, they support the livelihoods of coastal communities, and it’s time we gave them the recognition they deserve,” she said.
The two-day event brought together over 50 participants, including volunteers from the JCorp Group of Companies, Universiti Malaya researchers, NGOs, and local tourism operators.
The programme combined field excursions, environmental briefings, and community interaction, offering participants a rare opportunity to connect directly with Johor’s natural heritage.
Puan Zaidatul Zurita further emphasised the importance of creating continuity in environmental initiatives, ensuring lasting impact beyond one-off events.
“Environmental stewardship is not about isolated campaigns. It is about building momentum and cultivating a culture of care for our ecosystems. By linking our coral rehabilitation programme with this new seagrass initiative, we are creating a more comprehensive, long-term approach to marine protection in Johor,” she added.
Since 2023, Yayasan JCorp’s coral rehabilitation site has recorded healthy and encouraging growth of around 2 centimetres, with corals continuing to thrive and showing no visible signs of stress. The area now supports a growing marine ecosystem, with more than ten species of fish and marine animals observed, including Bluefaced Angelfish, Regal Angelfish, and False Clown Anemonefish. These positive developments reflect the steady recovery of the reef and the tangible impact of Yayasan’s ongoing conservation efforts.
This initiative also complements Johor’s preparations for Visit Malaysia 2026 and Visit Johor 2026, positioning Mersing as a premier destination for marine ecotourism and experiential learning.
Moving forward, Yayasan JCorp, together with Universiti Malaya and community stakeholders, will continue expanding marine-based awareness programmes, reinforcing its long-term commitment to protecting Johor’s coastal treasures and empowering local communities.
