Paragon Urban Sdn. Bhd. (Paragon Urban), a member company of Joland Group, marked another significant milestone with the Groundbreaking Ceremony of Paragon Signature Suites Johor Bahru (Paragon Signature Suites) and the Signing Ceremony for its Homestay Partnership with Aurum Stay Sdn. Bhd. (Aurum Stay).
The ceremony was graced by representatives from both Joland Group and Aurum Stay, with a signing ceremony held between Dato’ Sri Godwin Tan Pei Poh, Executive Director of Joland Group, and Ng Qi Lun, Director of Aurum Stay.
The distinguished guests attending the ceremony also included Dato’ Sri Edwin Tan Pei Seng, Managing Director of Joland Group, Jvel Chok Koh Jiunn, Managing Director of One Union Group, Cliff Ang, Business Development Manager of SP Sam Property Sdn. Bhd., Ng Pix-Xie, Senior Vice President and Head of Commercial Banking (Southern region 1) of AmBank (M) Berhad.
Located along Jalan Abdul Samad, Johor Bahru, Paragon Signature Suites is a freehold serviced apartment development that redefines modern urban living.
Spanning 1.14 acres, the 32-storey tower comprises 484 units across two thoughtfully designed types:
- Type A (645 sq. ft): 1+1 room with 1 bathroom
- Type B (649 sq. ft): 1 bedroom with 1 bathroom, featuring premium fittings including a bathtub.
With an estimated Gross Development Value (GDV) of RM291 million, Paragon Signature Suites represents a key addition to Johor Bahru’s evolving urban skyline.
Designed for comfort and investment flexibility, the development features short-stay-friendly ownership and resort-style facilities, including a pickleball court, games room, sunken lounge and swimming pool, as well as complimentary shuttle services for residents travelling to Johor Bahru Customs, Immigration, and Quarantine Complex.
Strategically located just 5 km from the upcoming Rapid Transit System Link and Johor Bahru CIQ, it offers seamless connectivity to Singapore alongside easy access to nearby cafés, grocery stores, and food and beverage outlets. Completion is targeted for Q2 2029. The development is supported by AmBank (M) Berhad as its bridging finance partner, reflecting strong institutional confidence in the project’s potential.
Demonstrating strong buyer confidence, Paragon Signature Suites has achieved a remarkable sales rate of nearly 90% since its launch in Q2 2025. Encouraged by this success, Joland Group is expanding its footprint with new developments in Tampoi, Skudai, and Nusa Sentral, underscoring its commitment to shaping Johor Bahru’s next phase of growth.
The ceremony also marked the collaboration between Joland Group and Aurum Stay, a new homestay management concept designed to elevate the living and investment experience for property owners.
Through this partnership, Aurum Stay offers an integrated suite of services encompassing one-stop property management and 24-hour guest support, interior design and renovation, as well as a collective revenue-sharing model — all tailored to help owners maximise returns while ensuring guests enjoy a seamless, high-quality stay experience. This collaboration further enhances the appeal and long-term value of Paragon Signature Suites for both investors and residents.
Dato’ Sri Godwin Tan Pei Poh, Executive Director of Joland Group, said, “Our collaboration with Aurum Stay represents an exciting milestone as we continue to explore innovative ways to add value to our developments and enhance property ownership experiences.”
“With the upcoming completion of the RTS Link and the growing influx of domestic and international visitors, Joland Group and this collaboration are well positioned to meet the rising demand for convenient, high-quality living and stay experiences in Johor Bahru.”
