Iskandar Investment Berhad (IIB) officially launched the EduCity Sports Complex (ESC) 2.0, marking a new chapter in sports and entertainment in Johor. The revamped complex is set to become a premier destination for athletes, event organisers, and the local community, offering world-class sports and entertainment facilities.
The operations of ESC will now be managed by 36Five X, a renowned experiential marketing and event management agency specialising in venue commercialisation. The partnership with 36Five X is aimed at maximising ESC’s usage and commercial potential, ensuring that it thrives as a vibrant hub for sports excellence and community engagement. With over 35 years of combined experience in marketing, event organisation, and venue management, 36Five X brings strategic expertise to ESC. Their mission is to enhance the facility’s offerings while ensuring its financial sustainability and contribution to Johor’s economic and tourism sectors.
Haris Hardi Zakaria, Chief Investment Officer of IIB stated, “This collaboration is a strategic initiative by IIB to leverage expert knowledge in transforming ESC into a vibrant sports and entertainment hub, boosting community engagement and economic growth. With 36Five X’s established expertise and IIB’s focus on community-oriented development, ESC is poised to enhance the sports and entertainment scene while significantly supporting Johor’s tourism and local economy. We are thrilled to welcome 36Five X’s leadership in taking ESC to new heights. Their expertise will undoubtedly enrich the sports and entertainment landscape in our region.”
With a renewed vision and strategic direction, ESC 2.0 aims to attract over 100,000 visitors this year alone, driven by a robust calendar of events. The anticipated increase in visitors is expected to generate approximately RM1 billion in economic impacts for Johor’s tourism sector, alongside creating significant job opportunities and supporting local businesses.
Mizal Ghazali, Co-Founder and Director of 36Five X, added, “It’s an honour to spearhead the next chapter of ESC. We are committed to not only enhancing the facility’s offerings but also ensuring it plays a pivotal role in community and regional development.”
Among the key initiatives introduced at ESC 2.0 is the International Pickleball League (IPBL), which will take place from 12th April to 4th May 2025, positioning ESC as a premier venue for competitive pickleball in the region. Additionally, the D’Straits Duathlon, scheduled for September 2025, aims to attract endurance athletes from across the region, reinforcing Iskandar Puteri as a destination for sports tourism.
ESC also launched the ESC Arena+ Programme, designed to nurture young talent and promote physical activity among children under 12. The programme offers structured classes in Badminton, Football, Kids Athletics, Pickleball, and Netball, conducted by certified coaches. In collaboration with the Johor Badminton Association, ESC will provide at least eight badminton classes monthly at the Indoor Arena, ensuring accessibility to sports for all families.
Haris Hardi Zakaria further emphasised, “The launch of ESC 2.0 is a testament to IIB’s commitment to developing a sustainable and inclusive metropolis. Our collaboration with 36Five X reflects our vision to create a world-class sports and entertainment hub that enhances the quality of life in Johor while driving economic progress.”
As ESC embarks on this new era, it invites the community, businesses, and stakeholders to explore the extensive opportunities available at the complex. For more details on upcoming events and initiatives, visit www.educitysportscomplex.my.
