Golden Screen Cinemas (GSC) has announced the launch of its first IMAX with Laser Hall in the southern state of Johor at GSC Paradigm Mall Johor Bahru, marking a significant milestone in the evolution of cinematic experiences in Malaysia.
With this launch, GSC now operates a total of five IMAX locations nationwide, with 4 locations equipped with IMAX with Laser screens at GSC IOI City Mall 2, GSC KL East Mall, Aurum Theatre, The Exchange TRX, and the newest screen at GSC Paradigm Mall JB and GSC Southkey JB to be upgraded to IMAX with Laser in due time. This expansion further strengthens GSC’s position in delivering premium, large-format cinema experiences to audiences.
GSC continues to elevate the moviegoing experience by investing in cutting-edge cinema technology with the launch of the first IMAX with Laser Hall at GSC Paradigm Mall JB.
Bringing to life action-packed sequences, IMAX with Laser features next-generation 4K laser projection, delivering sharper and brighter images and deeper contrast as well as the most distinct, exotic colours on-screen, complete with a powerful multi-channel sound system which delivers greater dynamic range and precision for the ultimate in audio immersion.
“We have observed a clear shift in audience preference towards premium large-format experiences like IMAX, as moviegoers become more discerning and seek immersive quality content on the big screens. With the launch of Johor Bahru’s first IMAX with Laser Hall, GSC is bringing premium large-format cinema experiences to audiences in Malaysia’s southern region in line with the timely launch of ‘Michael’. Blockbuster titles continue to fuel demand, and we’re committed to expanding our premium offerings to meet evolving expectations with more IMAX screens at GSC locations in the pipeline,” said Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas.
IMAX with Laser represents a groundbreaking leap in cinema technology, designed exclusively for IMAX screens to deliver stunning visuals and powerful, immersive sound.
Key features include the following:
Sharper Images: Experience incredible detail with a clearer, crisper picture that enhances realism on the biggest screens.
Increased Brightness: Laser projection delivers vivid, lifelike visuals across both 2D and 3D formats.
Greater Contrast: Deeper contrast levels create enhanced visual depth in every scene.
Expanded Colour Range: Richer and more vibrant colours for a more dynamic cinematic presentation.
12-Channel Sound System: Precision audio with additional side and overhead channels for a fully immersive sound experience.
From the quietest moments to the most intense action sequences, IMAX with Laser delivers a cinematic experience that pulls audiences into the story. The new IMAX with Laser Hall at GSC Paradigm JB transforms moviegoing in Johor and the surrounding region, allowing viewers to feel every detail, sound, and emotion on the biggest screen.
Movie enthusiasts can look forward to major blockbusters coming to IMAX, including Michael, Mortal Kombat 2, Disclosure Day, Christopher Nolan’s Odyssey, Dune: Part Three, and many more exciting titles!
In conjunction with the launch of JB’s first IMAX with Laser Hall, exclusive promotions await moviegoers, such as exclusive Michael collectible tickets with every Michael ticket (in IMAX) purchased; movie-goers will stand a chance to earn 3x GSCoins for the first 1,500 IMAX tickets purchased at GSC Paradigm Mall JB.
