Bosch Home Appliances, a globally trusted brand in the home appliance sector, opened its inaugural Bosch Experience Centre in Johor, which is also the first store in the southern region. Located in Toppen Shopping Centre, this outlet is the third experience centre in Malaysia, after Old Klang Road and Publika Shopping Gallery in Kuala Lumpur and is part of a strategic collaboration with KT Kitchen Hub Sdn Bhd.
A transformative revolution has swept across the retail landscape, fundamentally altering consumer shopping behavior. The rise of e-commerce, heightened brand awareness, an insatiable appetite for innovative products, and a growing demand for personalised shopping experiences have reshaped the expectations of today’s discerning consumers.
Gary Te, Chief Executive Officer, BSH Home Appliances Sdn Bhd said, “We are thrilled to open the door of our first experience store in Johor. This is a crucial step towards our expansion strategy and we are humbled to have a strong partnership with KT Kitchen Hub in this endeavor. Johor is a fast growing market for premium home appliances and has tremendous potential for growth. We are confident that our German legacy combined with our deep understanding of the local cultures, strong service network and passion for consumer-centric innovations will help us deliver tremendous value to consumers in this region.
Bosch in every detail means making life easier for you. For us, ‘Invented for life’ is more than a slogan – it strives to improve the quality of living at home for all Malaysians with premium quality products and exceptional consumer experiences. As the World’s number 1 brand for dishwashers, Bosch continues to strive for excellence. We have a variety of products from cooking, laundry care, dish care to refrigerators and small appliances to offer to our customers and the establishment of this experience centre is to provide an exclusive and interactive shopping experience for our customers,” said Te.
Speaking about the partnership with Bosch, Jacky Wong, Director of KT Kitchen Hub said, “Bosch has a longstanding commitment to engineering products and services that transcend mere functionality. We are delighted to have inked this strategic partnership with BSH Home Appliances to bring in great product ranges to meet the growing demands of the markets in Johor.
KT Kitchen Hub consistently strives to bring the best of products and services to the people of Johor and with the launch of the first-ever Bosch home appliances experience centre here, that displays a wide portfolio of home appliances, we promise to deliver an enriching experience to all customers. We have strong confidence in the superior quality of Bosch, and with the customer centric approach that we thrive in, we can drive confidence of consumers towards the brand and make Bosch one of the most preferred home appliances brand in Johor.”
During the launch event, Bosch also showcased the best of its German engineering with its promising new product portfolio including the new Bosch Series 8 Ovens using Artificial Intelligence, Bosch Dishwashers with Efficient Dry feature and its Fully Automatic Espresso Machine.
Bosch home appliances’ smart home opens up new possibilities to your home via Home Connect.
In conjunction with the launch, Bosch Home Appliances and KT Kitchen are organising activities from 23 Nov – 31 Dec, with special promotions and prizes worth up to RM7,000 to be won.
