Big Bad Wolf Books, the World’s Biggest Book Sale, celebrated its spectacular 7th return to Johor Bahru today with a high-energy ceremony at the Paradigm Mall Convention Centre (Level 7).
Striking gold with millions of affordable books at discounts of up to 95%, this landmark edition arrives at the absolute perfect time — coinciding with the long school holiday break to offer local families, students, and holidaymakers the ultimate educational destination.
The ceremony amplified a powerful, collective voice for the national literacy movement, highlighting a vital synergy between community-led reading habits and formal educational advancement.
The event was officiated by Daniel Albert Wong, Penolong Pengarah TVET (Assistant Director of Technical and Vocational Education and Training), representing Zulkarnain Bin Abdul Rahman, Director of the Johor State Education Department.
His presence underscored the event’s deep integration with state educational goals, emphasising how foundational literacy serves as the bedrock for academic, technical, and vocational excellence.
Adding massive on-ground hype to the holiday season, this edition marks a thrilling milestone: for the first time in Johor Bahru’s history, the official Big Bad Wolf Mascot is live on-ground to meet and greet fans!
Children and book lovers of all ages can get up close, snap unforgettable photos, and interact with the legendary character throughout the school holidays, transforming a traditional book hunt into an immersive, festival-like family experience.
Stealing the hearts of the audience, the ceremony featured a captivating, high-energy performance by the talented children of Joyous Preschool.
This special showcase perfectly embodied the core mission of Big Bad Wolf Books—nurturing a love for language, building confidence, and fostering early childhood literacy.
By providing a grand platform for these young learners, the event highlighted the critical importance of engaging children through creative expression and foundational education during their formative years.
In his speech delivered on behalf of the Director of the Johor State Education Department, Daniel Albert Wong emphasised the critical link between reading and long-term talent development.
“Books are the fundamental building blocks of literacy, critical thinking, and future career readiness. Coinciding with the school holidays, the return of Big Bad Wolf Books to Johor Bahru provides an invaluable, accessible platform for students to expand their knowledge outside the classroom.”
“Whether pursuing academic paths or technical and vocational fields (TVET), a strong command of reading empowers our youth to innovate, adapt, and succeed. By dismantling price barriers and making millions of books accessible, we are collectively investing in the future intellectual capital of Johor.” he said.
To turn the excitement up to maximum volume, the sale introduces its most dazzling incentive yet: the 10-gram Gold Bar Lucky Draw, beautifully bridging the timeless value of physical gold with the priceless wealth of reading.
While the general public can currently participate online via the active social media ‘Share
& Win’ contest to earn a single entry, and the ultimate winner of the 10-gram gold bar will be drawn and announced live via Big Bad Wolf Books’ official social media channels on the final day of the event, 6th June 2026, at 6:00 pm.
Running from 27th May to 7th June 2026, the 12-day extravaganza is packed with value-driven activities curated to make book shopping the best holiday activity in town:
Opening Day Honours: Setting the pace on 27th May, the first 100 customers through the doors were treated to free books on a first-come, first-served basis.
Instant Tiered Rebates: Maximum holiday savings—get RM5 OFF with a minimum spend of RM110, or RM8 OFF with a minimum spend of RM150.
Supporting Educators and Future Leaders: To directly bolster the education sector, students and teachers enjoy an additional 5% discount with a minimum purchase of three books.
On-Ground Engagement: Visitors can take part in the On-ground Snap & Win contest by documenting their favourite holiday book-hunting moments and mascot encounters on social media for exclusive prizes.
Event Details
Event Date: 27 May – 7 June 2026 (12 Days)
Event Time: 10:00am – 10:00pm daily
Event Location: Level 7, Paradigm Mall Convention Centre, Johor Bahru
For updates and exclusive sneak peeks, follow Big Bad Wolf Books on Facebook, Instagram and TikTok.
