AXN Asia, a leading English-language general entertainment channel owned by KC Global Media, and Tourism Malaysia bring a fresh look at Malaysia’s diverse and unique offerings in a brand-new travelogue production, ‘Unfading Memoirs’, available from 11 July 2024 online and on television across Asia.
Hosted by Justin Bratton (Asia’s Got Talent, Screaming at Stars) and Selina Lo (Hellraiser 2022 and the upcoming season of Lord of the Rings: The Rings of Power), and accompanied by food and travel enthusiast Erwan Heussaff (Let it Simmer, Survivor Philippines), ‘Unfading Memoirs’ is an exhilarating exploration that showcases Malaysia’s rich cultural tapestry and breathtaking landscapes, creating the ultimate bucket list built around the three pillars of Adventure, Culture and Food.
A testament to the beauty of travel, ‘Unfading Memoirs’ is a series of digital content that invites viewers on a captivating journey through Malaysia, seamlessly capturing the essence of each destination with a uniquely AXN-inspired narrative that brings these locales vividly to life.
George Chien, Co-founder, CEO and President of KC Global Media, said: “Malaysia continues to be a travellers’ paradise, with a rich historical and cultural heritage alongside a vibrant energy that drives constant reinvention and innovation – it doesn’t matter whether it is your first visit or your tenth, there is always something new to experience. Quite simply, Malaysia is a destination unlike any other. Its wonderful range of experiences perfectly encapsulates Malaysia as a microcosm of Asia, demonstrating its well-earned tagline “Malaysia, Truly Asia”. It has been an honour for us to partner with Tourism Malaysia to bring ‘Unfading Memoirs’ to life.”
Travel enthusiasts of every stripe will enjoy vignettes of a multi-dimensional fusion of travel and entertainment that feature beautifully curated user-generated content from different travellers’ perspectives across diverse locations in Kuala Lumpur, Penang, Sarawak and Sabah, offering different perspectives to inspire audiences to advocate these extraordinary destinations. Experience sea walking and hop on a historic train ride on the Borneo Railway, enjoy panoramic views from a hot air balloon, marvel at diverse creations from local young artists and traditional craftspeople, and indulge in delicious highlights from Malaysia’s vast culinary heritage.
Manoharan Periasamy, Director General of Tourism Malaysia, said: “Malaysia’s diverse attractions, from history and culture to outdoor and natural wonders, offer travellers endless options for curating the perfect holiday. Together with the natural warmth of our people and our well-deserved reputation as a food haven, we are proud to showcase our country’s unique charm to a fresh audience in a unique way together with AXN Asia.”
Join the ‘Unfading Memoirs’ Social Contest
Viewers around the world are also empowered to enhance the narrative of these unique destinations while having the opportunity to win exclusive trips. Those who are keen to experience Malaysia first-hand or hoping to return for another visit could be in luck, simply by participating in an online contest for the chance to win a 3D/2N visit valued at approximately RM6,600 (USD1,400).
If you have visited Malaysia before, all you have to do is post a photo or video of your most memorable experience, or if you have yet to experience Malaysia, visit www.axn-asia.com/UnfadingMemoirs to find and upload a photo of your dream destination in Malaysia.
Next, post this on your personal social media account with a short caption, tag @AXNasia and use the hashtags #AXNUnfadingMemoirs and #MalaysiaTrulyAsia.
The contest will run from 15 July – 25 August 2024 and a winner will be announced by 3 September 2024. For full details, terms and conditions, visit www.axn-asia.com/UnfadingMemoirs
‘Unfading Memoirs’ can be viewed on AXN Asia’s social media platforms and channels from 11 July 2024 onwards. For more information on ‘Unfading Memoirs’, visit AXN Asia’s social media platforms and for special deals to Malaysia, visit www.malaysia.travel/deals.
